Pinterest marketing has become popular particularly in fashion, art, service industry and etc. Previous blog post had covered the features of Pinterest and Pinterest optimization, therefore this blog post will provide some ideas about how to measure the performance of Pinterest Marketing.

1. Traffic tracking: This capability is powerful for both e-commerce and brick-and-mortar storefronts. It’s valuable to know which medium is driving the most traffic for storefront-only businesses and online transactions for e-commerce shops. The data allow business to determine how much time to spend optimizing images on business site for Pinterest and the amount of merchandise are directly adding to brand’s own boards. Google Analytic tool is very powerful in tracking traffic from Pinterest to the business site through adding tracking code to the website. Here is an article about mastering the Google Analytics.
2. Track the effectiveness of the content which customers and prospects are pinning from a business website and Pinterest business page. Navigating to pinterest.com/source/BusinessSite.com allow a business or brand to gain better understand on which images are most popular and effective to prospects. Indicators include number of pin, number of repin, number of like, number of share and comment and what day of the week gets the most active engagement.  Moreover, evaluating the number of repins a single item received from business site enable the business to determine what kind of content is most viral and thus improve the business’s capability in spreading the brand’s content across Pinterest.
3. Impressions and reach: Impressions tells the effectiveness of images’ descriptions, frequency of the content appears in the Pinterest news feed, on boards or from the Pinterest search. While, reach tells a business about the number of unique views as the greater number of unique views, the more traffic and transactions a business may receive.
4. Clicks: the number of times a customer or prospect clicks from a pin that come from the business site. the clicks are able to show a business how much traffic its customers are helping contribute to its site through pinning its exceptional content.