Week 3 – Media Technologies and Society

Core reading this week:

  • Curran, J and Seaton, J (2010) Power without responsibility. Press, broadcasting and the Internet in Britain 7th edition. Routledge. Read Ch. 17 (especially 257-274)
  • Lister, M, Dovey, J, Giddings, S, Grant, I and Kelly, K (2009) New Media. A critical introduction. Second Edition Routledge (pp. 44-52; 78-79).
  • Miller (2011) Understanding Digital Culture. Sage: Chapter 1: Key elements of Digital Media. Read: Introduction

Media technologies and society is broken into a three layer model –>

  • Object / tools (laptop / phone / tablet)
  • Content / services (record / copy / transport text) {what can be done using these tools}
  • Practices of use / social meanings. (share / consume / exchange communication) {how we use these tools}

“Any attempt to understand new media requires a historical perspective” (Lister et al, 2003 : 38)

– Are binary approaches (good versus bad) useful in the understanding of new media? 

This question links into today’s lecture and seminar as we discussed the ideas of how new media technologies have affected users and how society is being run in the 21st century as the statement “new media is frequently contrasted (usually favourably) with old media … it’s as if there  is an implied critique on old media on new media” this can suggest that old media is suddenly thrown into a bad light.

Social media can affect the lives of users through the many apps and ways to get interconnected with individuals all across the world, this idea is seen as being both positive and negative as there are increasingly  longer lists of software to be stored in devices to help connect international relations. This makes new media more digitalised than in the past twenty years.

Some positive effects of social media is that through such platforms like Twitter, numerous people are able to get involved and get a hashtag trending, an example of this would be the #MeToo as survivors of sexual assault and abuse speak out about their situation, this concept lead onto a movement entitled #TimeIsUp where at the Golden Globes celebrities spoke out for this cause and therefore as multiple people saw this award show this allowed others to feel comfortable to speak out their own personal experiences. However; a negative side towards social media can be the detrimental effect that it can have on individuals, such as the catfish illusion of the internet, the toxic personalities as users want people to view their online profile as being the best side of them, this creates the brain to be trained to believe this idea that what they’re viewing online is reality, hence creating false expectations for users.

Week 2 – Reflection.

Monday 12th February 2018,

From today’s lecture and seminar; along with the readings

Looking at the difference in being able to define each sector of a networked society which included, digital, integrated and interactive.

Understanding that social media is able to teach us more able our friends and family than they might, and the move people share online this would make them more divided in society, but it can be argued that privacy doesn’t exist anymore.

The first core reading was based around the idea that social transformation is able to promote the concept of knowledge societies rather than global knowledge societies. Whereas the second reading helped me know that the different kind of convergence would eventually merge into one supermedium.

This idea lead onto that daily activity can translate into digitaal date this will reinforce the concept that privacy will stop existing soon due to the fact that everyone online will be able to know what is happening in your life. I now know that even  though this can suggest negative impacts for multiple people, it can also there will be new roles for audiences to engage in different forms of social media interactions. Hence I believe that it could always be argued that there are numerous sources that of social media that could affect someone’s life either that be because of positive or negative, the idea of a digital detox could in fact help people understand themselves better due to not constantly being after likes and comments on social media to know that they’re being validated. –> “‘While technology shapes the future, it is people who shape technology,
and decide to what uses it can and should be put.” – Kofi Annan, United
Nations Secretary-General