We know how to use social media, but how do businesses use them? Today, social media plays a key role across all industries, it is the largest platform to reach the widest audience simultaneously. This new media continues to re-develop… Continue Reading →
My previous blog posts follow the theme of personalisation – and this one expands on mobile app experience! In the article by the Telegraph (2015), personalisation is the hot topic of discussion in the digital marketing universe; it has long exceeded the… Continue Reading →
It is of public knowledge that advertisements can be annoying unless relevant or informative; though YouTube have taken it one step further. As everyday consumers of YouTube we know that they have all types of videos – from music and… Continue Reading →
As students, we typically thrive to save money, and we are easily attracted to bargains; therefore, when events such as “Back2School”, “Halloween” and “Christmas” start to catch up with us, we tend to crave new and improved items. Since I… Continue Reading →
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