Now coming to the final stages of my fmp, I have to start bringing together the final outcomes of design that I will use within the brand identity for my creative service. Fusionz.

It’s been helpful to also be figuring out what I want to create for myself within the portfolio as I’ve been using the skills from both projects to bounce off each other and it has helped me.

From my initial logo moodboard, I had found lots of examples that included colour. As I have chosen quite bold colours within my website design, I’ve found it tricky to create a logo using colour.

Because of this I have already experimented with monochromed designs that are inspired by the Swiss design movement. I’m happy with the outcomes, they’re clean, readable and modern looking.

This was key when creating my logo as I knew I needed to create something that would appeal to my target client.

Out of the three variations I created I’ve decided to go with the original design I made.

I still wanted to experiment with designing a colour logo as I liked a lot of the examples within my inspiration mood-board that involved colour.

Taking the two brightest colours from the website colour pallet, I tried and tested different shades of the colours as well as different fonts and variations of my services name. I had started to lose faith as none of them were calling out to me…

I took a break from it and came back with fresh eyes and realised that one of them wasn’t actually that bad, there was just a part of the way I had drawn one of the letters I didn’t like the look of. I went back and tweaked it to a more suitable outcome and have decided to go ahead and use that one. (See sketchbook)

I would laugh in the face of the girl who said ‘it’s not going to be long until I’ve finished?’

The last two weeks have proven to me that I am not in fact nearly finished.

I now hate WIX as trying to use it to do my portfolio website has been the hardest thing ever.

I have designed majority of the website for FUSIONZ on wix and am waiting til my next tutorial until I do anything else to it. While its nice to be on easter break, its also scary that once were back, we only have like 2 weeks I think left until submission?!

Before I can continue to finalise my website I need to see what I take away from my next tutorial. Hopefully there’s not a lot I need to change and I can just crack on but I don’t want to get a head of myself.

I can’t believe that we have about a month left until final submission!

It feels like only yesterday I was in my first ever lecture scared but proud of the jump I made coming to uni all by myself considering my original plan was to move with three other girls I knew from home, two of which I don’t even speak to anymore..

I’ve finally started to get the ball rolling on finalising my idea by taking my concept within my FMP and offering it as a creative agency in the form of a website…

I first started building the website late last night once i had got in from work, it filled me with ease to find that it wasn’t giving me the same issues as I had with cargo however I did start to feel like I was working just to get it done and didn’t actually necessarily like the look of what I was doing.. I had also started to get confused towards the end and after today I can blame that on being tired. This is because today I have worked more on it and completely changed most of the pages and layout from what I did last night. Some of the choices I made last night have me saying “what was I even thinking?!” a lot in my head today as I have tailored the website much better and way more visually pleasing.

This has lifted a large weight off my shoulders as I started to worry that I had set myself so much to do in the amount of time I have left. Now I have got into the swing of building this website, I’m confident that it’s not going to be long until I’ve finished it!

To say that I’m pleasantly surprised with the result of this shoot would be an understatement.

I had added in the plan for this shoot rather last minute as I had started to consider the fact one of the shoots I originally had planned might not be possible to complete due to the awful weather we keep having. I also felt that conducting this shoot, would serve as solid development from my initial research into punk culture I had done in the beginning staged of my project.

The song that this shoot was inspired by has quite a personal meaning for me… It was a pivotal song in my current relationship.

When me and my boyfriend first met it was going really well very quickly and I mean like a wonderful but intense week after our first date… For reasons I’m not going to go on about here, we fell out and stopped talking for a couple of weeks.. We still followed each other on social media and one night when I knew he had been out, he posted two songs to his story. I knew they were meant for me and one of the songs was this one…

I know how he was feeling in the time we wasn’t speaking as I was experiencing it too but not completely as the reason we fell out was technically ‘my fault’. There has to have been a lot of frustration surrounding his emotions and then when he posted this song it was confirmed. This was the start of us again however because I obviously said something to him and we’ve been together for over a year now.. my longest relationship eva! yay! I’m not impossible to love!

Anyways, I feel like the way in which I have developed this shoot into the final outcomes like this one below, effectively reflects the songs influence. The way in which I’ve layered the images together and experimented with different layer options has created an interesting sense of depth, the chaotic tones within the song are reflected through the models facial expressions and movement of the different poses. I really like the outcomes from this shoot, they might be my favourite so far.

 

Initially, I had planned to use the studio space today for an experimental shoot I had envisioned earlier this week but realised once I had got to uni, I had forgotten once of the crucial elements that would be necessary for the shoot! Typical me!!

Luckily, I had made a mental note to myself to also bring along some of the materials and props I had sourced for my Jazz inspired shoot influenced directly from the song Ricordandoti.

My original plan for this shoot was to try and avoid doing it in studio space as I want to avoid creating a range of images that all have the same location because I feel that this creates a lack in depth within the limits of my creativity. The location I had enquired about using for this shoot still hasn’t got back to me so I’m really glad I decided to bring the styling and props with me to test out in the studio at uni.

As it I had looked at it as a test shoot, I’ll admit that I wasn’t as prepared as I would have liked to be but I cracked on with what I had and was able to build a set that I feel worked really well in the end.

When I was taking the images I remember feeling pleasantly surprised at how they looked through my camera and quite impressed with how I used things already in the studio to build a set that was effective. I’m looking forward to seeing how I can edit these. While I still wait to hear back from my original planned location, I feel confident in saying that once I’ve taken time in the post production of this shoot, I might not need to redo it in a different location.

I had recently been feeling as though my FMP lacked direction towards a final outcome. Although I have multiple shoots planned out, which the handbook states a guide for photography and styling led projects are adequate for final outcome, I feel that I need something more. I wanted more than just nicely printed and presented images to put up within the end of year show..

Today I spoke with Eloise and we discussed the potential in creating a website as my final outcome that takes my theme and offers it as a service. This idea was the basis of my business plan for the business module late last year, except that was in the form of a magazine. I feel like this type of final outcome provides me with the exciting potential of creating something that could ‘take flight’ after my time at university is over, which is really exciting for me.

While it fills me with slight anxiety about how much this might increase the work load on top of what I already have to do especially with the portfolio module, I’m feeling much more happier about the prospect of a final outcome with my FMP.