What is Animation?

Animation = Imagination X Effort

Animation is the captivating art of bringing still images to life through the illusion of movement. By creating a sequence of images or frames and playing them in rapid succession, animation creates the mesmerising effect of motion. It encompasses various styles and techniques, such as 2D, 3D, and stop-motion, each offering unique creative possibilities. Animation extends beyond entertainment, finding its place in industries like film, gaming, advertising, and education, where it serves as a powerful tool for storytelling and visual communication. Ultimately, animation enables artists to captivate audiences, convey narratives, and unleash their creativity through the magic of motion and imagination.

How does it work?

Animation works like pure magic! It’s all about creating a series of images or frames and playing them super fast, one after another. This rapid sequence fools our eyes into thinking that those still images are actually moving. It’s like flipping through a flipbook at lightning speed! To make it happen, animators bring their ideas to life using various techniques. They might hand-draw every frame, use advanced computer software to generate realistic 3D models, or even manipulate physical objects for stop-motion animation. The key is to carefully sequence those frames and play them back at a rapid pace, typically 24 frames per second, to create the illusion of smooth and continuous motion. Thanks to animation software and tools, artists have incredible control over the timing, movement, and special effects of their creations. They can tweak every detail, add stunning visual enhancements, and bring their characters to life with personality and charm. It’s a perfect blend of creativity and technical expertise that allows animators to work their magic and transport us to fantastical worlds filled with wonder and excitement

What we Offer?

At University of Brighton, we offer a comprehensive range of animation services to Visual Communication students. Students can rely on us to meet diverse animation requirements across various styles and techniques, including creating captivating 2D/3D motion graphics, bringing characters to life through hand-drawn animations, utilising “Tradigital” animation techniques, crafting realistic 3D models, animating characters with dynamic movements, building rigs for unique character expressions, and incorporating stunning visual effects. We are committed to supporting students in their animation endeavour’s by providing guidance, answering questions, and engaging in discussions about their animation projects. Feel free to reach out to us at to embark on an exciting journey of animation and receive the assistance you need to excel in your projects.

List of Useful Software for Animation

Need Help? How to Send Project Files and Assets?

For professional technical support for Animation or Design for Digital Media, email me at


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