The Untapped Potential of “Vlogs” in the Music Industry & The Secrets of Social Media

Timothy Loach

In my previous blogs, I outlined the strengths, weaknesses of vlogging in a short how-to guide for labels, bands or any other music business (can be found here). Vlogging has become a huge part of the creative content for many industries, including the likes of fashion and beauty market. Eytan (2016) describes how followers can be turned into buyers through the personal connection felt by the viewers. Fashion like music is a creative industry that strives for the new and exciting. The purpose of this short guide is not to show you how to make a vlog (like my previous post) but outline what platforms can be used and how to use them effectively. Promotion is key to the success of a vlog if the content is there and people enjoy it, it is simply tackling the problem of getting people to watch your vlog.

Before we get into the nitty-gritty, if you are unsure that vlogging is the best plan for your business I’d urge you to look at this infographic about the power of video content in social media. An extract is shown below:

What online platform do I use?

However basic it sounds choosing the right platforms to post and promote your vlogs will maximize its reach and engagement. It must be a platform that you are comfortable with. Youtube the largest and most influential current music service and would be the natural place to start. Its general ease of use and familiar controls make it popular for all vloggers, as well as the interconnected youtube community in the vlogging sphere.

Youtube is hugely compatible with the likes of Facebook and Twitter, which is massively important in for promoting a vlog. It also holds a live feature, which is hugely popular attracting almost 100% more engagement than pre-recorded video (Telescope). Vlogging is not done in the music industry and thus it is not a normal search for youtube users. By creating a social media campaign to work in tandem with a vlog acts a major promoting tool.

 

 

 

 

Social Media Campaign 

A social media campaign will differ depending on the goals of the company trying to implement it. However, broadly speaking, to get more people to view a vlog requires these distinct steps suggested by Quicksprout:

Beginning with identifying your target audience and then using the platform that’d they’d be likely to use. i.e. if your desire is to promote to those with an informal visual experience, the likes of Facebook and Instagram offer this service and would likely increase engagement. However, for a more formal target audience may be using the likes of LinkedIn and Google+ may work better.

Plan sharing content, vlogs are generally more successful if they are at memorable intervals. Tools can be used to make this easier, such as the ever popular Hootsuit. This will also help with time management and give the impression that you are making more of an effort to be serious.

Have a catchy title and thumbnail. Now we know that ‘clickbait’ can be infuriating as a consumer. However, it exists because of a reason. Now, we strongly advise you don’t overuse this tactic making your hard work seem quick and cheap. Having a balance between your integrity and enticing an audience will greatly improve its reach.

No matter how obvious it may seem, linking sharing buttons in your video will certainly help create a community around your content. Furthermore, using hashtags (#) will put your vlog on a global stage and allow new views to follow you on their favourite platform. Also joining groups that share common interests will be a great place to promote.

Also get your friends and family to promote things for you. In this day and age, much of the older generations are on social media, over 50% in the 45-55 bracket have a social media account (RHC). This means they can act as a free promotion tool in the early stage of getting your vlog off the ground.

Finally and most importantly, creating a ‘buzz’ will get more and more people viewing your blog. The easiest way to achieve this is to create suspense and mystery about your product. This can take the form of snippets from the vlog or something more lighthearted and fun. Jay Baer created this user guide about how to make a buzz for social media (link).

I hope you found this blog informative, doing the research to create this piece was eye-opening into how little this tool is being used in the music industry and its great potential. The hyperlinks provided are where I found all of my resources that went into creating this blog.

One Does Not Simply Vlog

Timothy Loach

One Does Not Simply Vlog

So… you’ve decided that a creating a vlog campaign will be an interesting alternative to more conventional forms of digital marketing. Word Stream suggest that marketers that use video content grow revenue 49% faster than those who don’t. However, the internet can be an unforgiving place when it comes to marketing goods or services.

This short ‘how to’ guide will give you a quick breakdown on effective vlogging, important information around the topic, the support needed for your blog (P.S. its social media marketing strategy) and the risks that go hand in hand with using this digital marketing initiative.

WikiHow has created a 10-step guide that breaks down the essential tools and techniques for implementing a successful vlog. It is a useful starting point to refer to in the early stages of creation, the following two points are important to note:

  1. Make sure you have the right equipment. For producing a successful vlog you’ll need to have a good camera and adequate editing skills to create a polished and professional video. 67% of people think that video quality if os paramount importance for any online video (Live Stream, 2018)
  2. Have a plan. A script (it can be rough notes), interesting topic, appropriate setting, attractive editing style (including jump cuts and video branding) and subtable lighting must be pre-planned. It will not only help create that polished look and feel mentioned previously, but it will really give your vlog direction and utility in the crowded online landscape.

However, this framework it is overly simplistic and only briefly mentions the power marketing in engaging vlogging.

 

So, Let’s do this Well…

By this stage, the basics of vlog construction have been outlined, a lot of which can be improved by common sense and testing out your ideas. Marketing is at the core of a successful vlog and the implementation of a marketing strategy and campaign will undoubtedly increase your reach and popularity.

Engagement is fundamental to digital marketing, through the process of segmentation a target audience can be deduced. Understanding the audience profile i.e. Age, gender, lifestyle, values and attitudes will help tailor your efforts to getting the right people viewing your vlog (DeMayers, 2013). This intern will increase the reach and engagement of the video, as your audience will be more inclined to comment and share with like-minded people.

Once you have put the time into understanding your target audience, standing out from the crowd is imperative. Three ways you to help this area have been described by Fabrik:

  1. Show your brand personality. By just being yourself and promoting your brand will undoubtedly, people will be able to see the passion and attitude for your product or service.
  2. Hook people towards the start. Start strong and hint at whats going to come in later, to get people excited and wanting to watch more.
  3. Add special effects. Incorporating some special effects can often have a large impact on the video, for example, sports fan will enjoy slow-motion effects on pivotal moments.

 

How to Support Your Vlog

Vlogging Pro a website dedicated to improving vlogging techniques recommended incorporating an affiliate marketing plan. By contacting and supporting partnerships with other companies that share similar interests with the content you produce. The two sides of the coin with affiliate marketing benefit both companies, by promoting your own product or service to their audience, as well as, the introduction of a monetary incentive can be introduced, thus creating revenue. The Balance has created a programme to help you on the way!

In tandem with creating a vlog, a social media campaign must be created. By setting larger objectives, smaller SMART goals and developing key performance indicators you’ll be able to track your progress and develop a plan. HootSuite has developed a planning template to help focus your social media campaign, the most noteworthy points include getting inspiration from others in your field. This hasn’t been touched on yet, having an individualistic spin on content is essential, but there is a plethora of other vloggers and businesses using social media. Their ideas can be adapted and changed to reflect what you want, but many others would have tried and tested a range of vlogging techniques. Watch this video if you think it’ll help:

The Risks

Like any business venture or strategy, some risks do apply. First and foremost, vlogging will be expensive and time-consuming, do not let this deter you in the early stages it is likely to take time to gather an audience.

On a final note, David Evans (2010) has critically analyzed the use of social media marketing and some of the risks associated with implementing a marketing plan. By encouraging engagement not all of it can be positive. Evans describes an incident of bloggers ruthlessly commenting on India’s Cafe Coffee Day after they were asked to pay a large sum to simply sit down. This can have a negative effect on the brand image as 3/4 of us use social media to view a brand before buying (Marc Schaillaci, 2015). It is just a last thought before potentially trying to increase your online presence, as it is such a powerful tool in the day and age.

 

References

 

Evans S, (2010). Social media marketing: the next generation of business engagement. Indianapolis, Ind, Wiley Pub.

Forbes.com. (2017). Forbes Welcome. [online] Available at: https://www.forbes.com/sites/jaysondemers/2013/08/27/6-steps-to-decoding-your-target-audience/#738e7cd015cf [Accessed 25 Feb. 2018].

Livestream.com. (2018). 62 Must-Know Live Video Streaming Statistics. [online] Available at: https://livestream.com/blog/62-must-know-stats-live-video-streaming [Accessed 25 Feb. 2018].

Schillaci, M. (2015). 3 out of 4 Consumers Consult Social Media before Buying. [online] Digitalmarketingmagazine.co.uk. Available at: http://digitalmarketingmagazine.co.uk/social-media-marketing/3-out-of-4-consumers-consult-social-media-before-buying/1659 [Accessed 25 Feb. 2018].

The Balance. (2018). 5 Ways to Create a Successful Affiliate Marketing Program. [online] Available at: https://www.thebalance.com/how-to-create-a-successful-affiliate-marketing-program-2294866 [Accessed 25 Feb. 2018].

VloggingPro. (2018). How to Start a Vlog and Start Vlogging on YouTube – VloggingPro. [online] Available at: http://vloggingpro.com/how-to-start-a-vlog-and-start-vlogging-on-youtube/ [Accessed 25 Feb. 2018].

wikiHow. (2018). How to Make a Great First Vlog. [online] Available at: https://www.wikihow.com/Make-a-Great-First-Vlog [Accessed 25 Feb. 2018].

WordStream, 3. and Lister, M. (2018). 37 Staggering Video Marketing Statistics for 2018 WordStream. [online] Wordstream.com. Available at: https://www.wordstream.com/blog/ws/2017/03/08/video-marketing-statistics [Accessed 25 Feb. 2018].

The Facebook Focus – Music Industry & Social Media

Timothy Loach

Chaffey

Chaffey developed one of the most influential frameworks in digital marketing academia. In this structure, the channel of social media marketing incorporates communicative elements that make it essential for dialogue between an organisation and its audience. Being a musician, the nature and configuration of the music industry have always fascinated me. In this eclectic industry, devoted followings and fan bases are bred from talented artists and unique subcultures, subsequently creating a partly fragmented market.

The fundamental guise of social media is to encourage audience engagement, now with two billion users Facebook clearly stands out as the most effective platform for this type of communication. Shown below is the differing social media platforms and the level of engagement generally found on them: Source 

With this in mind, the following analysis will focus on the benefits and risks of music organisations, artists and the general public using Facebook around the music industry.

 

Facebook Functionality

Apart from the benefits mentioned above, Facebook has vast functionality most notably connecting the target audience with artists, record labels, promotion companies etc… completely live. Content can be continuously produced and distributed in the form of ‘statuses’, photos and videos, then reaching the exact intended audience.

This is hugely beneficial in comparison to other more expensive marketing channels like television and radio that may only reach a percentage of their target market, whilst getting ignored by the vast majority. As individual taste and preference are woven into what we see when we enter the Facebook platform. The news feeds content will often contain one’s favorite artist or music (if they like/follow them…), creating a relatively cheap promotion tool for the industry.

Add the ability to interact and create dialogue by simply commenting and posting, has made social media a powerful tool. In a beneficial sense, a fan can gain a feeling of friendship seeing an artist seemingly posting next to their friends. Even in some cases personally connecting with the artist increases that ever important fan engagement and retention relationship. Furthermore, the ability of Facebook to act as a platform for content to go viral can be extremely beneficial for the entire industry.

Facebook is increasingly being used as an online marketplace, the industry can sell and promote their merchandise, announce live performances and music releases. For smaller artists and companies, this cuts out the need for expensive ‘middlemen’ in monetary transactions. Often linking the website, to buy it from them directly.

Facebook really stands out as a community. The sheer number of pages that users regularly communicate on is outstanding. Niche genres flourish, one such example is the UK EMO/Grunge page that has continuously sparked debate, shared new music and acted as a promotion platform for artists. This role was generally done by magazines that were genre specific. However, social media has been hugely beneficial in reaching this hard to get fragmented markets. The ‘Sponsored’ feature allows business to pay to appear on targeted peoples timelines. Thus, marketing material can reach its intended audience far more efficiently and at a lower cost to traditional marketing channels.

Guerilla Marketing 

Guerilla marketing relates to being marketed a product without necessarily realising. Facebook acts as a brilliant platform for this marketing strategy, as there is a huge amount of viewable content that can easily incorporate music and/or involve aspects of the music industry. Recently, the music has been realising the power and benefits of allowing music to be published entirely on this platform. This will also allow artists and the companies that represent them to receive the correct royalties.

 

The Risks

If the nature of an artist or company does not use Facebook or want to use Facebook effectively, it could have an adverse effect. Slow replies or no replies at all will slowly destroy fan engagement.

The viral phenomenon also bears a risk, mentioned before viral media can hit millions of people in a very short space of time. If the content is derogatory the user who posted it will come under extensive attack from a large number of people. The type of stuff that destroys careers. So be careful! Even though it’s not in the same industry the Tesco Turkey viral story has subsequently effected Tescos current brand image.

Maintaining an active social media can be unexpectedly difficult, it could be a full-time job and for many it is. This can make it an expensive overhead to incorporate for any business, as it takes a significant amount of time to work out a strategy and post accordingly.

One Final Thought?

Will Facebooks rain of social media dominance last? Personally, Facebook seems to be so intertwined with modern life in the music industry,  it would have to take something significant to reduce its reach. However, numerous articles have been posted showing the destructive side of Facebook, will it always be the dominant social media platform?

 

A Brief Marketing Background – Run For Cover Records

Timothy Loach

Background

Starting “between the walls of a New England dorm room” (RFCR, 2017), Run For Cover Records is eclectic alternative rock and punk record label. They compete in the ever-changing music industry and inhabit a fairly niché corner of marketing and releasing music. Current artists on their roster include the likes of Turnover, Basement and Modern Baseball (pictures from left to right); all of which are popular in their specific ‘scenes’.

Related imageImage result for basement bandImage result for modern baseball

Record labels remain to be a favoured guise for artists releasing music and “marketing is one of a record label’s most important functions” (Mcdonald, 2017). Marketing and now digital marketing plays an essential role in the music industry; a musicians release is often surrounded by online content that promotes artist’s individual brand.

 

Value Offering?

Under some analysis of Run For Cover Records social media accounts and websites, there was no indication of them using a value offering to entice potential customers. Simply stating on their Facebook bio “Record Label in Boston, Massachusetts”. On first thought, this could encapsulate the punk nature of their target market, the anti-establishment tendencies of their audience may not react well to basic ‘catchy’ straplines and value offerings. The roster is generally what attracts potential customers to their online pages as it is often the artist’s merchandise, music and concert tickets that are being sold. Current Roster is shown below:

The Competition?

Record labels broadly tend to be genre specific, meaning that all the artists signed to them will loosely produce a similar style of music. As a result, a partially fragmented market is produced. This is not an all-encompassing model that every label follows, but is certainly the most popular. Topshelf Records, No Sleep Recording, and No Idea Records appear to be in direct competition with Run For Cover Records. These labels operate in a similar genre to RFCR and have represented a proportion of their previous artists.

New market entrants into this sector of the industry are often DIY small businesses. Their scope and influence are normally far smaller than the likes of Run For Cover Records. An example of which Honeypot Records work with smaller artists promoting and releasing punk records in a plethora of formats.

 

Digital Marketing Strategies?

Daily (2004) states that the “conscious designing of a website to create a positive effect” can be implemented as a marketing strategy. From a pronominal analysis of Run For Cover Records website, Facebook page, and Twitter the branding follows a distinct red, white and black colour scheme. The website in this context could be simply described as a brand-building tool, but it is far more usable and clear than expected, landing on an effective revolving photo reel showing artists they represent. Fans have the ability to delve deeper into their favorite artists through the content provided, thus the marketing material includes interviews, merchandise shots, artist biographies, descriptive reviews of releases and artist photo/video shoots. Similar layouts and strategies can be seen in the direct competition mentioned previously, but they differentiate themselves through the logo, font, and colour-way.

 

Social Media Marketing Strategies? 

Currently, in the music industry, social media is arguably one of the most powerful tools for identifying and reaching a target market. Focusing on Facebook, with over 72,000 likes, Run For Cover Records attract a substantial amount of online attention. A rational use of pinned posts and always adding a picture/video element to every post engages the reader. Also incorporating their logo to some of the content produces a strong brand image, this can be seen below:

 

Differing from the website format, social media encourages direct communication between company and consumer, through the commenting aspect.  The nature of the material being produced makes a constructing an audit far more difficult, this is because an artists own popularity will have a direct link to the number of comments and likes a post receives. Run For Cover Records are also avid ‘sharers’ of other companies content relating to them or their artists. For a creative based industry, gaining and retaining fans can come with working in collaboration with other media forms. One such example can be seen in Run For Cover Records stream of a band Citizen through the Audiotree live sessions.

 

 

Finally, creating promotional offers on merchandise and marketing records in an aesthetically pleasing format likely increases revenue. This marketing strategy is imperative for success in an industry that revenue was cut by up to 40% through the use of music streaming services legal and illegal (Ellis-Peterson, 2017). Run For Cover Records will undoubtedly have a prosperous future as they continue to sign an array of exceptionally talented artists. Thier digital marketing presence is to be applauded for its creativity, the branding throughout is coherent and individualistic.

 

tl189 – The University of Brighton

 

 

References 

Dailey, L., 2004. Navigational web atmospherics: Explaining the influence of restrictive navigation cues. Journal of Business Research. 57, 7, 795-803

Ellis-Petersen, H. (2017). How streaming saved the music: global industry revenues hit £12bn. [online] the Guardian. Available at: https://www.theguardian.com/business/2017/apr/25/2016-marks-tipping-point-for-music-industry-with-revenues-of-15bn [Accessed 13 Dec. 2017].

Mcdonald, Heather (2017). Why Record Labels Have Such Tremendous Influence on the Music Industry. [online] Available at: https://www.thebalance.com/what-is-a-record-label-2460614 [Accessed 15 Dec. 2017]

 

A How To Guide – Social Media Marketing Audit

Timothy Loach

Chaffey (2011) describes how social media is a fundamental part of digital marketing in his description of modern marketing channels. The nature of social media makes it one of the most important modern marketing channels for a plethora of businesses. Not only are a whole generation now glued to their phones and laptops, but with over 2 billion users on Facebook (Constine, 2017) out of the worlds 7.6 billion residents (United Nations, 2017), it is fast becoming a marketplace in its own right. As a result, it has become more and more imperative to audit these channels, to examine the ways in which social media can be used effectively.

 

Chaffeys Digital Marketing Channels

 

The first and possibly most important way to audit a social media channel is to regularly check it. It sounds simple, but the beauty of social media is that it is all in real time and constantly changing with your audience. Lee (2014) also describes how consistently maintaining social media presence is like having a “full-time job”, so much so, it must remain a continuous area of examination and inspection especially in the business environment.

With the combination of regular checks, one could use a series of templates to identify key performance indicators. This model was developed by Quesenberry (2015) and was developed by building off ideas from a journalistic framework, which outlines “Who”, “Where”, “What”, “When” and “Why” in communication channels (an example of which is shown below).

 

 

 

In this case, even though it has been simplified one can see that the focus is on the companies own posting, the consumers posting tendencies and finally their competitor’s online habits. As well as, a challenge and opportunity rating has been incorporated to clearly define areas that need attention. This can be a useful tool in trying to understand areas of improvement for any business with a social media presence.

Once the audit template has been completed a meticulous study of said social media platforms must be undertaken. With this next area of study, one will focus on the complete branding of a page i.e. a Twitter profile or a Facebook page. The general aim of social media marketing is to promote a brand, to do this there must be a high level of consistency in marketing material and content (Bigcommerce, 2017). Marketing material and content in this sense includes promotional photos, videos, links etc.. that are posted by that account. The music industry is one of the clearest examples of this – The Red Hot Chili Peppers Facebook page has masses of consistent branding as shown below. In this instance they are promoting a new selection of download offers for black Friday sales – one can easily see the consistent graphics and branding throughout their page.

 

 

Finally, identify where and what kind of post are getting the best reaction from an intended audience. If for example, your Instagram page gets constantly more likes on a photo compared to the same one posted on Facebook, but far fewer views on videos. One can change the strategy for posting to accommodate the consumer preference, this will ensure that posts in the future will reach the intended audience in the most effective manner. Many companies will look for new intuitive ways to share content instead of through text, these can include video, pictures, infographics, memes etc… as they tend to be more engaging. This strategy is no different for multi-national corporations who use social media. A company called Sprout Social offers this analytical service with a membership fee, but this can be replicated through diligent site analysis. As a result, an analysis like this will give you an insight into the kind of people viewing the page their posting habits.

So to recap; check social media regularly, create and use an audit template, focus on branding and measure reactions and see if any strategies have been created. In reality, it can seem very daunting to be focusing on these all the same time. Setting goals and breaking down tasks is the easiest way to tackle a social media audit. Remember it is a continuous process! Happy Auditing!

 

tl189 – Brighton University

 

Refences

Bigcommerce. 2017 ” Whats is a social media audit? Optimize your social media for ecommerce success” [Access Date: 27th Nov 2017] Weblink: https://www.bigcommerce.co.uk/ecommerce-answers/what-is-a-social-media-audit-how-to-do-it/

Constine, Josh. 2017 “Facebook now has 2 billion users… and responsibility” [Access Date: 29th Nov 2017]  Tech Crunch. Weblink: https://esa.un.org/unpd/wpp/Download/Standard/Population/ 

Chaffey, David. 2011 “Digital Marketing Channels” Smart Site [Access Date: 29th Nov 2017] Weblink: https://www.smartinsights.com/reach/attachment/digital-marketing-channels/

Lee , Kevin. 2017  “15 Minute Social Media Audit Everyone can do” Buffer Blogs [Access Date: 29th Nov 2017] Weblink: https://blog.bufferapp.com/social-media-audit

Quesenberry, Kieth A. 2015 ” Conducting a social media audit” Harvard Business Review. [Access Date: 27th Nov 2017] Weblink: https://hbr.org/2015/11/conducting-a-social-media-audit

Sprout Social 2015 “Social Media Audit” [Access Date: 29th Nov 2017] Weblink: https://sproutsocial.com/insights/social-media-audit/

The United Nations, 2017 “Total Population, Both Sexes” [Access Date: 29th Nov 2017] Weblink: https://esa.un.org/unpd/wpp/Download/Standard/Population/

 

 

 

Website Marketing: Island Records

Timothy Loach

Island records are one of the many success stories within the music industry, they have signed artists ranging from the Killers and Elton John. When looking through the company’s website we are met with large images promoting artists on the busy homepage. This straight away brings you into their world, where atheistic is part of the product in the music industry. One could ponder at this stage if the purpose of the site is to raise brand awareness around their artists and label. However, moving through the site the top navigator bar shows a number of functions, including: music, events and store. So as well as creating a space for promotion of music and artists the website incorporates other avenues relating to the record label.

 

 

 

 

 

One thing that really stood out is the quality of the pictures and marketing material. The high resolution images really engage the reader and convey the artists brand image. Mainly being focused on fans of the artists, the label website incorporates a model described by Hernandez (2013) as ‘Zig Zag pattern’ where the site will be set up to have the reader’s attention drawn to many things, so it follows the page in a Zig Zag pattern. This is often used for picture heavy pages as the image may take some time to be digested by the reader.

 

The content on the Island Records website is nicely varied, it offers some regularly updated news about artists on their rota. The writing style is often informal and magazine styled, it is usually kept short with useful links and videos relating to the topic. Yet, it has to be taken with a slight pinch of salt, the label is using these news posts to promote their artists, as such there will be a bias towards their material. The subject coverage ranges from who’s selling well, to who’s releasing new music, to just a simple interview. Having a broad range of content is imperative for the modern shape up in the industry, as they have to have an online presence to compete.

 

One area of improvement is the dark the navigation bar and some of the colour contrasting. The site has been built to contain vast amounts of images, as a result some of the writing and navigation can be unnoticeable, straight away that is. Somebody with bad eye sight could find it difficult to use the site under certain circumstances. However, this issue is not a difficult one to resolve, it would require more focus on site updating with a eye on this topic.

 

Reference:

Hernandez, A., & Resnick, M. L. (2013, September). Placement of Call to Action Buttons for Higher Website Conversion and Acquisition An Eye Tracking Study. In Proceedings of the Human Factors and Ergonomics Society Annual Meeting (Vol. 57, No. 1, pp. 1042-1046). SAGE Publications.

 

Bibliography:

University of Leister ‘Evaluating Websites’ [Website] Link: https://www2.le.ac.uk/offices/ld/resources/study/eval-web

Link: http://www.islandrecords.com/

Game of Thrones – Social Media & NZ

Timothy Loach

What’s this about…?

Game of Thrones (GoT) continues to be one of the most positively rated running television shows in history.  Its popularity is fuel by a compelling plot and a extravagant fantasy feel, yet one market remained elusive – New Zealand. Sky used DDB to create a campaign to drum up some support for those who had decided that GoT “not for me” and it received a positive feedback on all fronts. By using analytics they were able to segment the market and distribute appropriate marketing material to each intended market. One such example of this being, the King Joffery’s hanging statue – creating something which seemed more real life and engaging to an audience which had previously dismissed  it.

The Hype (Content)

When looking at marketing and television shows, GoT has a huge online and TV presence. It is undoubtedly one of the most talked about shows on the internet, one can ponder if its is simply because of its unpredictable and gripping plot, or a combination of a variety of marketing and online content. One of my personal favourites being an interactive map that lets you explore Westeros and its houses. This has allowed fans to be even more in touch with the fantasy world and created a social network around the show. To sum up – its content, content, content that has allowed GoT to flourish.

Social Media

Social media has never been more utilised than in the case of GoT. We all see those people posting fanatically about their favourite TV shows and GoT is no exception to this. With the current use of analytics companies can now target their markets directly on social media, as a result things in a sense can be tailor made to consumers and well as increasing the general  marketing success in the area.

 

If you’d like more info on the topic please click here: GoT Link