noun – “the defining spirit or mood of a particular period of history as shown by the ideas and beliefs of the time.”

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Politics

• US elections (Donald Trump, Hilary Clinton)
• Brexit
• Economy because of Brexit
• Black lives matter

Technology

• Social Media (Facebook, Twitter, Snapchat, Instagram)
• Smart phones
• Wearable technology

Music

• Emerging genre of Grime
• Chart music
• Radio

 

 

Zeum magazine is a bi-annual magazine based in Canada that focuses mainly on fashion editorials, and also accepts submissions from emerging young creatives. The magazine is girly to say the least and has a minimal and elegant but also a fun and vibrant young theme running throughout. Looking at this magazine has inspired us to possibly create our own using the same size specifications of 255mm h x 191mm w, which is just a little smaller than A4.Other inspiring features in the magazine is their use of color and hand written title on the front cover.

  Readership

• Who is the demographic? – Age range, gender, consumer attitudes, economic level.

  Policy

• Are we having a commercial policy or a less commercial policy and be more free with creativity?

Competitors 

• Current publishing market.
• Simple titles to compete with for readers.

Production

• Paper type and quality.
• Costs of printing/mass printing.
• Take into consideration the time it will take to produce in time for deadlines.

Potential Stockists

• Is our magazine going to be online, print or both.
• Research into which outlets would be suitable to stock the magazine and maximise profit.

Zeitgeist

• What is symbolic of the moment in time? What is the attitude and energy currently happening?

Visual Identity 

• Overall look and feel of the magazine.
• Building the image and opinion we want our consumer to have.