Zeum magazine is a bi-annual magazine based in Canada that focuses mainly on fashion editorials, and also accepts submissions from emerging young creatives. The magazine is girly to say the least and has a minimal and elegant but also a fun and vibrant young theme running throughout. Looking at this magazine has inspired us to possibly create our own using the same size specifications of 255mm h x 191mm w, which is just a little smaller than A4.Other inspiring features in the magazine is their use of color and hand written title on the front cover.
Creating A Magazine – Things to think about
Readership
- Who is the demographic? – Age range, gender, consumer attitudes, economic level.
Policy
- Are we having a commercial policy or a less commercial policy and be more free with creativity?
Competitors
- Current publishing market.
- Simple titles to compete with for readers.
Production
- Paper type and quality.
- Costs of printing/mass printing.
- Take into consideration the time it will take to produce in time for deadlines.
Potential Stockists
- Is our magazine going to be online, print or both.
- Research into which outlets would be suitable to stock the magazine and maximise profit.
Zeitgeist
- What is symbolic of the moment in time? What is the attitude and energy currently happening?
Visual Identity
- Overall look and feel of the magazine.
- Building the image and opinion we want our consumer to have.