Starting Points for Magazine

Target Audience

  • 18-25 Female/Male
  • Creative
  • Open minded
  • Fashion interested

Editorial Policy

  • Commentary of modern youth culture
  • Taboo topics
  • Fun lighthearted approach
  • Showcasing up and coming creatives.

Competitors

  • Zeum
  • Dazed and Confused
  • iD Magazine
  • Grunge & Art
  • So Yung
  • Oyster

Funding

  • Advertorial (Monki)
  • Adverts (Depop, Too good to go, Pitchfork)

Visual Identity 

  • 10×7.5″
  • Minimal

Fashion Direction

  • Not focusing on trends, nice about style.
  • Detail shots

Potential Stockists

  • Magazine Brighton
  • Urban Outfitters
  • Wardour news
  • Magma
  • Bats, Unis, coffee shops

Promotion 

  • Social media accounts.

Initial Ideas – Mood boards (Styling Workshop)

Planning and mood boards are a vital part of achieving a successful photoshoot. Inspiration for styling can come from a variety of different sources and usual the stylist and the photographer work together to create concept/mood boards to use as reference in a photoshoot.

Different Sources of Research

  • Runway shows (historical and contemporary)
  • Films
  • Musicians
  • Other editorials
  • Art
  • Documentary photography
  • Sketches/collages

Moodboards Corresponding to Research

personmoodboard

This mood board contains images that I find inspiring due to the person in them.

photomoodboard

These images are all taken from current editorials on Haunt magazine. These images caught my eye because of the lighting and composition used in the shots.

stylingmoodboard

This mood board withholds images from collections that inspire me in a styling aspect. The more recent collection is the Hermes Resort 2017, and a more dated collection by Helmut Lang Fall 1998 collection.

Zeitgeist – Visual Research

Initial visual research taking photographs in the North Laines, Brighton in a way that I find aesthetically pleasing, thinking about lighting, composition, and colour palettes.

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Typography – I found this image aesthetically pleasing because of the colour palette and the use of white text against a bold colour. The composition of this picture is also eye catching to me because of all the angles and lines.

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Contemporary Functional Object – This image shows some contemporary every day functional objects, some plastic tubs. I found this interesting also because of the colour palette. The use of a pop of colour green put with neutral colours and black works well.

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Food – This shot i took from a forward facing angle, to capture all of the packets aligned and paralell to eachother, and also creating a colour scheme of mainly whites, pinks and greens.

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Object that represents fashion – This image was taken in Wolf & Gypsy situated in the lanes. The composition of this photo is what makes the photograph aesthetically pleasing, as all the objects in the shot are placed carefully and make it easy for the eye to follow the picture. Also the colour palette again works extremely well as it is mainly neutrals.

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Drink – I took this photo from an angle to line up all the bottles of Ciroc, and make the colours from behind them stand out through the glass and clear liquid.

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A Curiosity – This curiosity found in the lanes caught my eye because I didn’t know what it was.

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Vintage Object that is Trending – I chose this object as my “vintage object that is trending” because denim dungarees are an item of clothing that is mainly associated with the 90’s, however dungarees are very much back in fashion and as trendy as ever. The pop of colour against the black works well and gives the image a retro vibe.

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Object that Represents Music – In a music store in the laines I found this object that stood out for me because of the purple lights against the black background.

 

Zeitgeist

noun – “the defining spirit or mood of a particular period of history as shown by the ideas and beliefs of the time.”


Politics

  • US elections (Donald Trump, Hilary Clinton)
  • Brexit
  • Economy because of Brexit
  • Black lives matter

Technology

  • Social Media (Facebook, Twitter, Snapchat, Instagram)
  • Smart phones
  • Wearable technology

Music

  • Emerging genre of Grime
  • Chart music
  • Radio

 

 

Zeum Magazine

Zeum magazine is a bi-annual magazine based in Canada that focuses mainly on fashion editorials, and also accepts submissions from emerging young creatives. The magazine is girly to say the least and has a minimal and elegant but also a fun and vibrant young theme running throughout. Looking at this magazine has inspired us to possibly create our own using the same size specifications of 255mm h x 191mm w, which is just a little smaller than A4.Other inspiring features in the magazine is their use of color and hand written title on the front cover.

Creating A Magazine – Things to think about

  Readership

  • Who is the demographic? – Age range, gender, consumer attitudes, economic level.

  Policy

  • Are we having a commercial policy or a less commercial policy and be more free with creativity?

Competitors 

  • Current publishing market.
  • Simple titles to compete with for readers.

Production

  • Paper type and quality.
  • Costs of printing/mass printing.
  • Take into consideration the time it will take to produce in time for deadlines.

Potential Stockists

  • Is our magazine going to be online, print or both.
  • Research into which outlets would be suitable to stock the magazine and maximise profit.

Zeitgeist

  • What is symbolic of the moment in time? What is the attitude and energy currently happening?

Visual Identity 

  • Overall look and feel of the magazine.
  • Building the image and opinion we want our consumer to have.

TREND IDEAS

INITIAL IDEA

After doing some visual research in London, I was inspired by the colours and simple shapes from the installations in the Saatchi Gallery by Julia Dault. However as my research progressed, I began to become more inspired by weather worn urban surroundings, such as rust, peeling paint, and moss. This set the main focus for my trend forecasting.

TREND BOARDS

COLOUR BOARD

BOARD2

COLOUR BOARD