To go in the media pack, me and Oliver Davis created these fashion direction mood boards including images by Erika Bowes (mood board 2 & 3). The first board was to show the sort of style we were going to approach for the Monki shoot including baggy trousers and mustards creating a young and contemporary feel.

The second and third moodpboard were to show the styling that we will use for the main editorial shoot. Our editorials will not be on a particular trends but more about a particular style that we feel our demographic will relate with. Sticking with a punk style and a hint of BDSM, to keep in with our “Nookie” theme.