Readership

• Who is the demographic? – Age range, gender, consumer attitudes, economic level.

  Policy

• Are we having a commercial policy or a less commercial policy and be more free with creativity?

Competitors 

• Current publishing market.
• Simple titles to compete with for readers.

Production

• Paper type and quality.
• Costs of printing/mass printing.
• Take into consideration the time it will take to produce in time for deadlines.

Potential Stockists

• Is our magazine going to be online, print or both.
• Research into which outlets would be suitable to stock the magazine and maximise profit.

Zeitgeist

• What is symbolic of the moment in time? What is the attitude and energy currently happening?

Visual Identity 

• Overall look and feel of the magazine.
• Building the image and opinion we want our consumer to have.