After getting some feedback on my ideas, I came to realise that there were a few things about it that wouldn’t necessarily work. To begin with, the whole concept in general, has been done a lot by many brands, and even by Trekstock, making it something dated and not very new and fresh. As well as this, teaming up with Monki was my first initial thought, however realising I want to target both male and female, Monki was not the best brand to do this with as they only stock and sell female clothing. My new and refined idea, is team up with a different brand that still caters to the same age and style demographic, but stocks both male and female clothes so it doesn’t limit my target. The new concept is to collaborate and create a small limited edition collection with Cheap Monday, where 25% of the profits of the sales would go to Trekstock. I choose this amount, because it would mean Cheap Monday aren’t losing out on a lot of money, making them more interested to collaborate. In addition to this, I inted to do a competition, where people can donate £2 or more to Trekstock to enter their own meme’s and be in with a chance to win a £200 gift voucher for Cheap Monday. I intend to create a mini look book or information lealet, where you can see the limited collection, and also find information about the competition. These leaflet would be sent out with Cheap Monday deliveries prior and during the competition as a form of promotion. The new idea is still in keeping with the theme of meme’s, but it is more interactive, fun and unique.