Taking inspiration from the Alexander Wang x Do Something campaign and the exitsing Trekstock campaign 50/50, my initial idea is to create a series of limited edition t-shirts with designs from meme’s that monki will sell on their website, with the proceedings going to Trekstock. The idea to create aesthetically pleasing t-shirts that people actually want to wear, and are trendy rather than being t-shirt’s that have just had a picture printed onto them. To produce this, I would gather the most popular meme’s that are currently on the internet and have the most interest, and turn them into engaging and current illustrations, to then either print or stitch onto t-shirts. These could sell for about £20 each, and half of the proceedings could go to Trekstock. I feel that Monki would be interested in this partnership because they are a young and trendy fashion brand, and the PR they could gain from joining up with a cancer charity would be great for them as well as Trekstock. The main point of this product would be to produce meme t-shirts that people would actually want to wear.