i-D magazine is one of the best selling fashion magazines currently in the UK. It started as a fan zine in London during the 1980’s punk era and earned it’s respect as a well established fashion magazine. i-D encourages creativity and freedom in all aspects of fashion, music and culture.

The front cover’s for iD magazine always consit of the cover model having one eye shut whether that is by winking, use of accessories or props or shadows. It is a graphic representation of it’s logo and it has become a huge part of iD magazine’s identity. The covers always vary in colour and style however the same wink is consitent throughout. The cover for the issue I am looking at, issue “345 The game changing issue”, was photographed by Anna Ewers and the fashion director was Alastair Mckimm.

The back cover features A$AP Rocky for a Dior advert. The back cover is usually the most expensive part of the magazine to buy in advertisment.

 

This particular double spread stood out of me because of the layout. The use of little white space and a linear approach is very contemporary.

I found this page interesting because it is so simple yet pretty eyecatching and effective.Graphics and typography are as important or more as photographs in a magazine.

 

The main article feature in this issue of i-D Magazine was about the hit grime artist in the UK at the moment, Stormzy. ID magazine is well known for it’s features on current music affairs and having this detailed interview/article about Stormzy is perfect for their target demographic.