Target Audience

• 18-25 Female/Male
• Creative
• Open minded
• Fashion interested

Editorial Policy

• Commentary of modern youth culture
• Taboo topics
• Fun lighthearted approach
• Showcasing up and coming creatives.

Competitors

• Zeum
• Dazed and Confused
• iD Magazine
• Grunge & Art
• So Yung
• Oyster

Funding

• Advertorial (Monki)
• Adverts (Depop, Too good to go, Pitchfork)

Visual Identity 

• 10×7.5″
• Minimal

Fashion Direction

• Not focusing on trends, nice about style.
• Detail shots

Potential Stockists

• Magazine Brighton
• Urban Outfitters
• Wardour news
• Magma
• Bats, Unis, coffee shops

Promotion 

• Social media accounts.