Shein: The Importance of Trust.



It was four years ago when I first became aware of Shein. One of my friends told me about this fantastic website that sold the sort of clothes that I was wearing at the time for a fraction of the cost in the UK. My initial reaction was that this was too good to be true and I decided that the risk of being scammed was too great. However, over time more and more of my friends started buying from them and they all said that they had received what they had ordered so I decided to give it a go. As I entered my credit card details, I felt extremely vulnerable, but I went ahead anyway. After an anxious 2-3 week wait, I too received exactly what I ordered and so I ordered again. After 3 or 4 successful transactions I decided that Shein could be completely trusted.

Therefore, when I saw the above slide (Digital Marketing/Week 5 Lecture Part 2 Slide 19) it immediately struck a chord with me, and I instantly thought ‘how true!’

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