BIG ACTIVE is an artist management and content creation company. They represent leading image makers. This talk was an eye opener into the business. I prepared a portfolio of work to show to them in order to get some feedback. He said he is always looking for someone who is doing things differently. He made some very interesting points about the medium of ‘instagram’ effecting how artists worked: There is less money because artists need to work faster and quicker to make short sequences that are going to capture peoples attention on such a saturated platform of moving image like instagram.
Advice:
- You don’t need an agent – you can market yourself through your instagram page. Brands contact the artist directly.
- Be true to yourself. Occupy your own space. Total individual.
- Don’t compare yourself to other artists.
- Mix up your references – look for new things before they become trendy.
- Work as hard as you can – put in the hours. Success will come!
Below are some artists that BIG ACTIVE represent that are worth mentioning as they are very innovative:
Erik Winkowski
– A video artist who combines abstract paint, drawing and found footage. He treats video like collage: cutting up, drawing over and remixing scenes from every day life to create short compelling narratives. They have the spontaneity and vitality of painting. I love the way he mixes different media together to create these moving collages – this is something I need to explore with my own work. Combining photography, film and hand drawing.
Mat Maitland
Works with a lot of fashion houses to come up with promotional material for their collections. He creates surrealist pop images from stock photos. He didn’t have space or means to take photographs of the models so he uses stock imagery to collage with. This is a great example of how having limitations helps you to create new work. His highly textured collages and films are saturated with colour. These are perfect for fashion as they immediately capture your attention.
Robert Beatty
Robert Beatty is an artist and musician. He makes glowing artwork for record labels and designers. I really like his use of colour and the way he creates this surreal landscapes. Dries Van Noten asked Robert Beatty to design 3 motifs to be applied to AW 18/19 menswear. The result grew to include social media films and designs for 3D window sets. It’s important to create the objects in real life not just on the computer so can understand the world you are trying to inhabit or in this case the dream you are trying to sell.