I loved this talk by Harry Butt. He is a graduate from Brighton who has his own studio. He is a designer/animator who makes abstract digital art. He has worked with NIKE, Chloe, Bandcamp and Timedance. It was great to see how he was applying his skills and creativity to various media. I found his vision really inspiring and made me realise new things I want to experiment with and where I would like my work to take me. He uses Cinema 4D to make his artwork. This programme opens you up to so much experimentation. Being a relatively new media it has so much scope. I did feel that it was very heavy on the digital art side and would be interesting to see it in combination using traditional methods of image making. Some advice:

• Steal from other studios – study how they present their work, the layout, the content, etc.
• Get in touch with Record Labels you like and get good at Cinema 4D.
• Everything you discuss for a commission should be in writing.
• When you pitch – answer the brief and include something extra.
• Try and get commercial jobs during uni – this will serve you well when you leave.
• Don’t be scared of going freelance.
• Don’t panic – nobody really knows what they’re doing.
• Jobs that are less well payed or jobs you do for free may give you more creative freedom – they are good to take because you don’t know where they will lead.
• It is important to learn how to answer a brief and to present your ideas in a neat but exciting way.
• Remember that commercial jobs/brands are selling products – so don’t get too emotionally invested in them.