Research on climate communications by CSECP‘s Co-Director, Julie Doyle, has informed the recommendations for climate mitigation activities in the UN IPCC (Intergovernmental Panel on Climate Change) Sixth Assessment Report, Working Group III (2022). Published every five to seven years as a comprehensive overview of climate science research, this Assessment Report is unequivocal in its call for concerted global climate action to ensure a liveable future for all.
Julie Doyle’s research on the climate branding tactics of fossil fuel company BP (Doyle 2011) and her research with Michael Goodman and Nathan Farrell (Doyle et al. 2019) on the co-option of ‘climate care’ by corporations, is cited in Chapter 5 of the report as examples of how collective climate action are delayed by corporate brand tactics. Drawing on Julie’s research, the IPPC report states:
‘Corporate advertisement and brand building strategies…attempt to deflect corporate responsibility to individuals, and/or to appropriate climate care sentiments in their own brand building; climate change mitigation is uniquely framed through choice of products and consumption, avoiding the notion of the political collective action sphere (Doyle 2011; Doyle et al. 2019)’ (IPCC 2022, p. 84)
Doyle’s monograph, Mediating Climate Change (2016), is referenced in Chapter 13 as evidence of how media coverage of social justice has helped connect climate change mitigation with other concerns, helping to raise support for climate action.
Commenting on the report, Doyle says: ‘I am delighted that my climate communication research on media and corporate branding has contributed to the IPPC report. Whilst previous IPCC reports have focused upon climate science to provide information on human induced climate change, its latest report has drawn upon a substantial range of climate communications and social sciences literature in its discussion of climate mitigation. In doing so, it has foregrounded the interconnected social, cultural, economic and political dimensions of climate change – and the significance of climate justice and collective action in addressing the climate crisis’.
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