We are delighted to welcome Yuliya Samofalova as a visiting PhD researcher to our Centre for the next 2 months, until the end of April 2022.

Yuliya Samofalova is a PhD fellow at the Department of Information and Communication at UCLouvain, Belgium. Her thesis is a part of European project ‘Overcoming Obstacles and Disincentives to Climate Change Mitigation’.

Her current research examines the ways in which social media shape our understandings and responses to climate change. With a particular focus on multimodal communication, her research aims at analyzing the images and the texts on climate change on recent social networking platforms, such as Instagram, YouTube, and TikTok. The results of this investigation will contribute to the understanding of the obstacles to pro-environmental behavior in Europe and to proposing new techniques for effective climate change communication.

Yuliya’s educational background is placed within international interdisciplinary environment. She obtained her Bachelor’s Degree in Education Sciences, her first Master’s Degree in Linguistics, her second research-based Master’s Degree in Arts, Humanities, Civilizations.

Yuliya’s other research interests include popular culture, social activism, creative approaches to climate engagement, corpus linguistics, sociolinguistics, and language teaching.

To follow her research and keep in touch, you may drop her a message


or to follow on Research Gate