Conducting online surveys

Researchers conducting online surveys typically use Qualtrics. Qualtrics can create surveys containing Likert type responses (e.g. from Strongly disagree to Strongly agree) as well as free text questions for collection of qualitative data. It can also present a wide range of stimuli such as images and videos, as well as randomise parts of the survey to ensure your participants are not responding in a biased way.


To create a Qualtrics account please follow the steps in the  Creating a Qualtrics Account document

(Please Note: The sign-up link attached is for those within the School of Humanities and Social Science. If you require a Qualtrics account and you are within another school at the university, please contact your School Office to obtain your schools unique sign-up link).


Here are a few documents that provide additional guidance for online recruitment. If you’re a psychology student, please note that these documents are meant to be used as an addition to the online recruitment workshop that you would have attended. Your study won’t go live until you request approval from your supervisor, so please feel free to experiment as soon as you have your account.

Getting started Summary of key
functions for those
who have already
attended the workshop.

Download Getting Started guide

(mobile-friendly: Getting Started)

Question types Overview
of all question types
that can be created
with Qualtrics

Download Question Types guide

(mobile-friendly: Question Types)

Detailed Question Types guide
Uploading graphics
to surveys
How to upload images,
audio, and video files to your surveys

Download Graphics guide

(mobile-friendly: Graphics guide)

Detailed Graphics guide
Hot spot questions How to create hot
spot questions
in your survey

Download Hot Spot guide

(mobile friendly: Hot Spot guide)

Detailed Hot Spot guide
Heat map questions How to create heat
maps in your survey

Download Heat Map guide

(mobile friendly: Heat map guide)

Detailed Heat Map guide
Timing questions How to record click
times and submission
times in your survey

Download Timing guide 

(mobile friendly: timing questions)

Detailed Timing guide
Randomisation How to randomise
answer choices,
questions, and blocks

Download Randomisation guide

(mobile-friendly: Randomisation guide)

Detailed Randomisation guide
Importing survey data to SPSS How to get your data
from Qualtrics to SPSS

Download Importing to SPSS guide

(mobile-friendly: importing to SPSS guide)

Guide for supervisors Collaborating
with students and
approving studies

Download guide for supervisors

(mobile friendly: guide for supervisors)

If you have questions or need additional guidance, please don’t hesitate to get in touch with us.

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