Researchers conducting online surveys typically use Qualtrics. Qualtrics can create surveys containing Likert type responses (e.g. from Strongly disagree to Strongly agree) as well as free text questions for collection of qualitative data. It can also present a wide range of stimuli such as images and videos, as well as randomise parts of the survey to ensure your participants are not responding in a biased way.
To create a Qualtrics account please follow the steps in the Creating a Qualtrics Account document
Here are a few documents that provide additional guidance for online recruitment. If you’re a psychology student, please note that these documents are meant to be used as an addition to the online recruitment workshop that you would have attended. Your study won’t go live until you request approval from your supervisor, so please feel free to experiment as soon as you have your account.
| Getting started | Summary of key functions for those who have already attended the workshop. |
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| Question types | Overview of all question types that can be created with Qualtrics |
Detailed Question Types guide | |
| Uploading graphics to surveys |
How to upload images, audio, and video files to your surveys |
Detailed Graphics guide | |
| Hot spot questions | How to create hot spot questions in your survey |
Detailed Hot Spot guide | |
| Heat map questions | How to create heat maps in your survey |
Detailed Heat Map guide | |
| Timing questions | How to record click times and submission times in your survey |
Detailed Timing guide | |
| Randomisation | How to randomise answer choices, questions, and blocks |
Detailed Randomisation guide | |
| Importing survey data to SPSS | How to get your data from Qualtrics to SPSS |
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| Guide for supervisors | Collaborating with students and approving studies |
If you have questions or need additional guidance, please don’t hesitate to get in touch with us.
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