Game of Thrones is a fantasy show set in a world where ice threatens the very survival of those who live in this strange world, filled with beasts and monsters, families who wish to take each other out and magic and gods which no one seems to understand. Game of Thrones is currently the world’s most popular and talked about TV show. SKY is the pre-eminent pay television broadcasting service in New Zealand. SKY’s principal business activity is the distribution of both local and international programme content to its subscriber base, predominantly through a digital satellite network. There are approximately 1.6 million households in New Zealand. As of 30 June 2012, SKY’s pay television services had a residential household penetration of approximately 49.4% and an audience market share of approximately 29.8%.SKY also has the exclusive rights to broadcast Game of Thrones in New Zealand.