November 1

Ubisoft is optimistic about recovering from a weak half-year

Due to the weak sales of Star Wars: Outlaws, Ubisoft has decided to delay their next Assassin’s Creed game. Which drove to Ubisoft downgrading their forecast for 2024 and 2025.

Despite the low income in 2024, CEO Yves Guillemot is staying optimistic stating that the studio can come back from this with “player-centric and gameplay-first approach.”

Their “player-centric mindset” will continue with Star Wars: Outlaws, which they have stated previously in the year had vastly undersold their expectations. They aim to fix these issues with a post launch DLC coming out in November 2024 (this month!), Ubisoft hopes this process “engages a large audience during the holiday season and positions the game as a strong long-term performer.”

(Link to article: https://www.gamedeveloper.com/business/ubisoft-s-recovery-from-weak-half-year-to-involve-addressing-polarized-comments-about-company)


Posted November 1, 2024 by Rodrigo Vicente Ribeiro in category Research

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