Chosen Sector: Fashion, Chosen Firm: Missguided
Importance of Keywords
What do they offer?: Keywords allow for information to be stored and retrieved quickly & efficiently.
How are they found?: Keywords are often displayed via #Hashtags or via words placed in the HTML.
In the case of Missguided, what are their customers looking for?: Female clothing. Tags therefore could be ‘Top’, ‘Clothes’, ‘Shorts’ etc.
Keyword list search: Missguided ranks organically 3rd for the term ‘tops’, 1st for ‘Clothes’ and does not place on the first 2 pages for ‘Outfit’.
Google Trends Related Topics/Queries:
Who else shows in your search space?
- Competitors: Topshop, PLT, River Island, New Look, ASOS
- Influencers: Both paid & not paid.
Who shows up with paid ads? Topshop
What other keywords are they optimised for? Jumpsuit, Top, Skirt, Rompers, Dress.
Created by Rochelle Garcia-Rodriguez, Bsc (Hons) International Business Student.