Keyword Analysis

Chosen Sector: Fashion, Chosen Firm: Missguided

 

Importance of Keywords

What do they offer?: Keywords allow for information to be stored and retrieved quickly & efficiently.

How are they found?: Keywords are often displayed via #Hashtags or via words placed in the HTML.

In the case of Missguided, what are their customers looking for?: Female clothing. Tags therefore could be ‘Top’, ‘Clothes’, ‘Shorts’ etc.

 

Keyword Research

Keyword list search: Missguided ranks organically 3rd for the term ‘tops’, 1st for ‘Clothes’ and does not place on the first 2 pages for ‘Outfit’.

Google Trends Related Topics/Queries:

Competitors:

 

Competitor Analysis

Who else shows in your search space?

  • Competitors: Topshop, PLT, River Island, New Look, ASOS
  • Influencers: Both paid & not paid.

Who shows up with paid ads? Topshop

What other keywords are they optimised for? Jumpsuit, Top, Skirt, Rompers, Dress.

 

Created by Rochelle Garcia-Rodriguez, Bsc (Hons) International Business Student.

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