This project defiantly went a lot longer than expected and with a couple concept changes that happened closer to the end date of this module I felt very on edge for the most part. From the beginning stages of this module I knew that research would be my best friend and would stir me to the right direction of what need to be done for the final outcome. Our first presentation is where everything had to be turned around and a complete regroup since the whole group was confused on what was being asked for the final outcome. With role changes and new concept pitches we slowly moved closer to a better concept and something that was looking a lot more like a brand. A sustainable brand that sells up-cycled clothes but works through a point system to bring back existing customers. We wanted to reach the demographic that is very social media based as this is where a good as we want to push the younger audience to make the change and shop sustainably. With more convince and a wide arrange of products we hope to bring in not only our demographic but those who care about the planet and aim for a zero waste future. My role stood to be the photographer/ Stylist so I made sure to make a styling board and photography board that go along with the photoshoots that I had planned. I wanted to work with with brander and make sure that the colour story and all of that but there was a bit of a miss communication and there was no answer. I ended up making a brand board for the visual promotion side of it all. I stuck with the colours from the garments that were made to make sure I was staying true to the brand identity. After all work sadly didn’t come to use much for me but close to the end of the project that had to change. The designers hadn’t produce garments for the time that I wanted to shoot some content. That role was quickly passed over to the Art director and thankfully it ended up as a great outcome. I ended up taking on the role as Assistant Art Director as I helped oversea a lot of different aspects in this project. I over looked the blog/website to make sure all the work was being put in the right place and to see what was missing. Talking with the person doing social media I wanted to help out and noticed that there was no visual promotion done. I had already had an event space sent up on my sketchbook so I thought to make some posters and some brand signage to advertise our brand. I Mainly used the images from the shoot that was photographed and edited by the Art Director as the models were wearing the product so it would make sense to showcase that in the posters so that our consumers can see some of the pieces that we sell/make. My main focus when it came to creating these was brand representation and if they are able to contact us back so that they can follow our socials or even become a new customer.

Before starting anything I like to do some research and note taking so I have an idea of what my outcome would look like. I’ve had a look at a couple of photographers as well as brands that stood out to me or that just gave me some inspiration I have been looking at a couple designers but I wanted something versatile not only with the look but with what they are about. I started to look into some brands that have a cool message or that had pulled me in after reading their manifesto. I took inspiration from photographers and as well as people they would look to for inspiration.

I have a lot of ideas and narrowing down one or two for this project was a little hard. Starting with some mood-board and colour stories I pulled together some concept ideas for the shoot that will be coming up soon. I was thinking something timeless and modern as it would suit the style of our brand/collective very much. Though we have a target market of young adults we are hoping to reach, they’re  other demographic to reach as well. I have an idea to make this a location shoot with a grass field and some textured background or even a blue sky- depending on the weather of course.

Bringing a cool concept to life with sustainability and a young audience. Making shopping for thrifted and preloved clothing a lot more accessible for anyone is what we hope to accomplish. While making it more convenient for our consumer we worked through social media to reach the right audience. Pushing a points system through an app so that it is beneficial for the consumer and us as a collective. Though seeing different brands and companies that I have had a look at try out some type of sustainability it is not something that is really done right to cut down waste. I’ve been able to look at brands that that produce little to no waste and are more than 100% sustainable. We wanted to make a collective/brand that stands for what is truly sustainable and will be better for the world long term.

My role is Photography and Styling for Revamp. Finding the style and mood in collaboration with the Art Director as well as the Brander. Though my role doesn’t start until the garments/ products are produced until then I wanted to get a head start on the mood-boards, colour stories and overall themes of the shoot. Seeing a partial plan for what is being produced by the designers I am able to work around the styles and looks of it all. Picking up on the target market I want to make sure who we are pushing to promote to the right audience. Keeping in mind my inspiration I look at a couple of different photographers and brand photographers to see what style of photography that I wanted to produce when it came for Revamps outcome.