Before starting anything I like to do some research and note taking so I have an idea of what my outcome would look like. I’ve had a look at a couple of photographers as well as brands that stood out to me or that just gave me some inspiration I have been looking at a couple designers but I wanted something versatile not only with the look but with what they are about. I started to look into some brands that have a cool message or that had pulled me in after reading their manifesto. I took inspiration from photographers and as well as people they would look to for inspiration.

I have a lot of ideas and narrowing down one or two for this project was a little hard. Starting with some mood-board and colour stories I pulled together some concept ideas for the shoot that will be coming up soon. I was thinking something timeless and modern as it would suit the style of our brand/collective very much. Though we have a target market of young adults we are hoping to reach, they’re  other demographic to reach as well. I have an idea to make this a location shoot with a grass field and some textured background or even a blue sky- depending on the weather of course.

Bringing a cool concept to life with sustainability and a young audience. Making shopping for thrifted and preloved clothing a lot more accessible for anyone is what we hope to accomplish. While making it more convenient for our consumer we worked through social media to reach the right audience. Pushing a points system through an app so that it is beneficial for the consumer and us as a collective. Though seeing different brands and companies that I have had a look at try out some type of sustainability it is not something that is really done right to cut down waste. I’ve been able to look at brands that that produce little to no waste and are more than 100% sustainable. We wanted to make a collective/brand that stands for what is truly sustainable and will be better for the world long term.

My role is Photography and Styling for Revamp. Finding the style and mood in collaboration with the Art Director as well as the Brander. Though my role doesn’t start until the garments/ products are produced until then I wanted to get a head start on the mood-boards, colour stories and overall themes of the shoot. Seeing a partial plan for what is being produced by the designers I am able to work around the styles and looks of it all. Picking up on the target market I want to make sure who we are pushing to promote to the right audience. Keeping in mind my inspiration I look at a couple of different photographers and brand photographers to see what style of photography that I wanted to produce when it came for Revamps outcome.