RESEARCH

Before starting anything I like to do some research and note taking so I have an idea of what my outcome would look like. I’ve had a look at a couple of photographers as well as brands that stood out to me or that just gave me some inspiration I have been looking at a couple designers but I wanted something versatile not only with the look but with what they are about. I started to look into some brands that have a cool message or that had pulled me in after reading their manifesto. I took inspiration from photographers and as well as people they would look to for inspiration.

CIRCULATING IDEAS

I have a lot of ideas and narrowing down one or two for this project was a little hard. Starting with some mood-board and colour stories I pulled together some concept ideas for the shoot that will be coming up soon. I was thinking something timeless and modern as it would suit the style of our brand/collective very much. Though we have a target market of young adults we are hoping to reach, they’re  other demographic to reach as well. I have an idea to make this a location shoot with a grass field and some textured background or even a blue sky- depending on the weather of course.

FIRST PROTOTYPE IDEAS:

My first initial idea was to use the fabric scraps from up cycling to create garments for our customers to buy. this would result in a zero waste approach and would make our brand fully sustainable.

upon reflection, as group we did not choose to take this idea further as there would be not set colour and it did not coincide with our colour scheme at that current time.