IMG_0079   Unfortunately, during week 3 I was quite unwell so was unable to attend most of my lectures. However, I was able to keep on top of the tasks given for this week which was Visual Promotion. This skill in the industry is something I have been very intrigued to learn about and feel like I could develop a lot of skill in. I am fascinated by how much you can do with visual promotion and how it never becomes repetitive. The creativity of it seems so endless and exciting to me.  Promotion to me is all about keeping up to date with what’s happening throughout the rest of the world – like trends, music, seasons, events, news, etc.  This is because these simple topics are most talked about throughout day to day life, through socialising and social media, and if your able to create something memorable enough, it fits in to these social elements and is spread about. That is how you simply promote something, as your aim is to create something people will share or be intrigued in, creating more sales or interaction with what your promoting. This is important especially in social media, as that is the main source of communication.  Visual promotion in my opinion is the most efficient way and with the help of social media, can also be the easiest if done correctly.  For example TikTok is a very successful platform to promote and is also easy if you have the skill and creativity to create something that has potential to do well. Therefore for my visual promotion task, my group done a TikTok style video. We planned the video out beforehand using a story board, and our aim was to create 6 different shots. One being a shot of the shoes, then an aesthetic of fashion to draw target audience in, a shot of the model getting ready using make-up, a shot of the outfit, then the outfit with the shoes and finally a shot leaving the house.  This plan successfully worked out, and we edited the clips together using a smooth transitioning tool to look more put together and professional. We also added text to the video ” Get ready with me with Nike” to give the viewers context, and if its reached the right target audience then to draw them in and watch the video. I feel like this is a realistic and successful promotional video type, as GWRM’s are often popular on social media and commonly used by influencers to either create content or when creating an advertisement. Many people often enjoy watching these types of videos as they’re short, interesting and often inspiring on how different routines from different people make an impact, whether they’re doing a certain skincare routine your interested in, or you are just interested on the influences life.  I enjoyed producing this promotional video because I feel like I have quite a lot of knowledge on them due to the amount of videos similar that come up on my social media. However, in the future I would like to step out of my comfort zone and  create a different type of promotional video that appears as more professional and would be viewed on brands official pages etc.