Week 3 Module 2 – Inventing and Styling Characters

One of our workshops during this week was to portray a character from a made up tribe based on 21st century youth culture responding to climate change. We was then put in to random groups, which for me is beneficial when developing on to skills like team work, creativity, communication skills and critical thinking. Working in groups allows me to explore other peoples creativity and ideas and for me to learn on working collaboratively efficiently as well as how other people portray ideas. In the Fashion Industry, you normally work with others very closely and collaborate with one another. So it’s a very important skill, and for me has developed well since being in University.

As a group we worked together to brainstorm ideas for our character and their tribe. We all individually was drawn to the idea of using denim. As denim material is very damaging to make and struggles to be sustainable, this is because the process wastes a lot of water. Although, denim is very durable, known to have a long life expectancy. As well as Denim never goes out of trend, decreasing over consumption and waste, slowing down the encouragement and urge of contributing to the damage the industry causes. We then linked the idea of Denim and the Colour Blue, and for our aim to respond to climate change, we automatically linked the ideas of water, blue and denim to the ocean.  We discussed further ideas from the ocean and originally wanted to use a green screen behind the model of water, and use draping of fabrics to portray the movement of the ocean. However due to time and limited equipment, our idea wasn’t able to become reality. We continued to think of our backstory and tribe. We wanted our tribe to portray a strict rule of only using denim, showing the durability of the material and therefore decreasing over consumption, as this is the only material they wear. They think about the earth and do not want to encourage landfills and other damaging aspects. And if they only wear denim, they can’t be encouraged to over consume in fast paced trends and cheap bad quality items.

We styled our model using the technique of layering. Our photo process behind this was due to the character and their tribe spending a lot of their time outside and in colder wetter conditions. Due to our strict rule of only denim, we layered the model in a pair of baggy jeans, a skirt, another pair of denims styled into a top and then finally a denim jacket. This was a successful choice, and I liked how all the different shades of blue worked together, also portraying different colours of the ocean.

First we decided to use an original thought of draping blue fabric in the background to portray water and the movement. We used our surrounding area to pin the blue fabric to other fabrics like curtains etc. We took a few shots however as a group we decided our idea turned out to be not as successful as we hoped! We then searched for other suitable locations, but we couldn’t agree on something that would portray our ideas and thoughts, and show the viewers the character and their tribe. We was finally drawn to the outside, due to our character and their tribe being an outdoor group. Our model posed sat on a wall near a tree, showing the audience their close relationship to nature.

Unfortunately as a group we wasn’t overall impressed with our final shots, as we wanted to use our original idea of using a green screen and creating lighting and successful draping effects to portray our model in the ocean. However, the workshop was still beneficial when developing my skills of working in a group and learning to collaborate efficiently.

Week 2 Module 2 – Styling techniques

During week 2 of Module 2, I looked into styling techniques that are commonly used by stylists and are also important skills to understand and be able to perform successfully. I really enjoyed this workshop, I worked in a group including the model and we only had materials and garments around us in the studio. This allowed us to use our creativity and collaborate together with ideas. There was a lot of trial and error while performing these techniques due to ideas not being successful in reality, critical thinking due to a lack of materials around us etc.

However, eventually we managed to become successful in portraying each technique on the model. My favourite technique was definitely the layering, which is above this blog, because of the different textures and colours of denim. It was a really effective example and was fun to throw together and see what we could create! I have now become very familiar with these techniques and I would definitely like to play with draping again in a different aspect. I think It’s such a beautiful styling technique that creates movement , and I feel like I would be very good at this particular skill, especially if I have the right equipment and materials! Draping is a technique that could create a lot of emotion and movement in specific shoots, especially elements like water and fire. Overall I definitely feel that this workshop was beneficial for me, as it allowed me to develop my creativity for future styling shoots, like draping, and also helped me understand why It’s a basic and important skill to understand for a Fashion Stylist.

 

Week 2 Module 2 – Learning the basics of a Camera

During week 2, I developed my skills in Photography by experimenting with the shutter speed, ISO and the aperture. I knew the rough basics due to owning a Nikon D3500, however I wasn’t familiar with the manual settings and what they do. We experimented with using different settings together at their lowest and highest to understand what they do to image quality. Either increasing or decreasing grain, lighting and movement. I included two photos in this post from the experiment,  these being the most interesting to me. The first photo was captured on the lowest setting for the ISO (200) to decrease light and grain and the aperture was placed on F4.5 to allow more light in, then the shutter speed was placed on 1/50 to keep a natural light. I thought this was the perfect setting to allow that depth in while also keeping a natural and bright light. These settings would be successful when taking portraits of people and capturing depth and detail due to a clear image. The second photo captured movement and energy. Using the lowest shutting speed (1/4) to capture the most movement while also allowing the most light in, and then increasing the aperture to cut down the light (F32)  and decreasing the light again with the ISO (200).  These settings would work really well when capturing movement and action in an image. I enjoyed experimenting with the camera, as I have mentioned before photography is a skill I really enjoy and aim to improve the most on throughout my time at Brighton University. I have understood that it becomes much more familiar the more you practise with these settings, and although I’ve already practised, I still feel like I need a lot more to feel confident in what I’m doing. However, so far I have appreciated being able to develop my skills and allow myself to become more confident in the future. I believe that over the next coming weeks of this module, I will gain experience and become more comfortable.

 

Week 1 Module 2 – Introduction to Photography and Styling

This week I started a new module of Fashion Styling and Photography. I have been intrigued to learn more about these roles in the fashion industry for a while now as I feel like I have a lot of interest towards them. I love the creativity you can explore while creating meanings or visual concepts for the viewer, and how the Stylist and Photographer work together to make it reality. So far I have been experimenting with my own camera, that is a Nikon D3500, to develop my skills using a camera. I only experimented with the basics like how to download photos to your phone, how to use the easy operations and advanced operations etc. The “newbie” stuff. However, I do feel like I’ve managed to understand it quicker than I expected, although I still have a lot of areas to learn! I would love to be confident in using a camera without using the operations, and being able to adjust setting myself to achieve the goal I’m working towards depending on the photoshoot. While practising with my camera, I walked down into Brighton and visited the Beach near the pier, the Lanes and the Pavilion Garden. I felt like these areas would be the best to explore the skills in using a Camera and would be good to use to teach me the basics. While I was at the beach I focused on achieving a quality shot of the waves in action. At first I was using an operation that sets the camera and adjusts to take water movement in photographs. However, looking back at my captures, I feel like this is only suitable for waterfalls and other similar water movements, not for movement like waves as it blurs and become unclear so therefore becomes difficult to see the structure of the wave. So instead I used an operation with a faster shutting speed, like modes for sports, people or fast moving vehicles. This allowed me to take much more clear and in the moment shots of the waves, showing the structure, and as if you physically paused the wave for a moment. It took many attempts, but when I finally got home and went through all the photos that I had taken, I found one that was exactly what I was hoping for! So now I have a little bit more of an understanding how different shutting speeds affect photos, and what settings are most successful for this type of shoots and similar. However, I would like to now aim towards not using the operations and being able to adjust this all myself. Moving on to the photography through the Lanes, I found myself taking many photos of street art or aesthetically pleasing looking shops, just to again experiment with the basics of my camera and capturing photographs that look good quality and interesting. These were mostly just as I was walking past and were taken for personal interest, for example street art that looked really cool and interested me as I love to take my time admiring different forms of art, especially street art. When I was at home, I took my time to look a bit at the retouch menu on my camera. The retouch menu is where you can edit photos and add a variety of different aspects, and they can create such different meanings to your photos. I explored selective colour, cross screen and image illustration. Selective colour was really interesting to use because that’s the effect that can easily create a whole new meaning to a photo. I originally had taken a photo of some graffiti, surrounded by colourful stickers and posters with different meanings. It was a photo where the viewer could determine how they viewed it depending on the way you perceive things. However I edited it to only keep the red in and for everything else to become black and white. Just by removing the positive bright colouring, the picture almost turned quite aggressive looking. But when I used another photograph of the graffiti and edited it using the image illustration, everything looked like a poster or a cartoon, creating harsher black lines and the saturation and vibrancy being turned up, creating more of a positive meaning behind it rather than aggressive. I really enjoyed using the image illustration effect and seeing what works successfully and what doesn’t because I feel like it has to be a very particular vibe, person or object to make the effect work. I also edited photos using cross screen that is an affect that turns lights into “starbursts”, enhancing the photograph. This is really affective to use on pictures in the evening and night time as I felt like it created a very warm and cozy vibe to my photos. You can adjust the amount and size of the starbursts and I just feel like it’s a very small but effective edit you can use on your photographs to create a vibe and that emotion that makes you feel comforted. Overall I enjoyed experimenting and learning my camera and I’m motivated to continue learning the settings so I’m able to adjust different aspects by myself. I feel like it’s an area I could really develop my skills in, and I would love to learn all aspects about it. So I will continue doing research on Photographers as well as sustainability to understand how photography can also be sustainable.

Week 3 – Visual Promotion

IMG_0079   Unfortunately, during week 3 I was quite unwell so was unable to attend most of my lectures. However, I was able to keep on top of the tasks given for this week which was Visual Promotion. This skill in the industry is something I have been very intrigued to learn about and feel like I could develop a lot of skill in. I am fascinated by how much you can do with visual promotion and how it never becomes repetitive. The creativity of it seems so endless and exciting to me.  Promotion to me is all about keeping up to date with what’s happening throughout the rest of the world – like trends, music, seasons, events, news, etc.  This is because these simple topics are most talked about throughout day to day life, through socialising and social media, and if your able to create something memorable enough, it fits in to these social elements and is spread about. That is how you simply promote something, as your aim is to create something people will share or be intrigued in, creating more sales or interaction with what your promoting. This is important especially in social media, as that is the main source of communication.  Visual promotion in my opinion is the most efficient way and with the help of social media, can also be the easiest if done correctly.  For example TikTok is a very successful platform to promote and is also easy if you have the skill and creativity to create something that has potential to do well. Therefore for my visual promotion task, my group done a TikTok style video. We planned the video out beforehand using a story board, and our aim was to create 6 different shots. One being a shot of the shoes, then an aesthetic of fashion to draw target audience in, a shot of the model getting ready using make-up, a shot of the outfit, then the outfit with the shoes and finally a shot leaving the house.  This plan successfully worked out, and we edited the clips together using a smooth transitioning tool to look more put together and professional. We also added text to the video ” Get ready with me with Nike” to give the viewers context, and if its reached the right target audience then to draw them in and watch the video. I feel like this is a realistic and successful promotional video type, as GWRM’s are often popular on social media and commonly used by influencers to either create content or when creating an advertisement. Many people often enjoy watching these types of videos as they’re short, interesting and often inspiring on how different routines from different people make an impact, whether they’re doing a certain skincare routine your interested in, or you are just interested on the influences life.  I enjoyed producing this promotional video because I feel like I have quite a lot of knowledge on them due to the amount of videos similar that come up on my social media. However, in the future I would like to step out of my comfort zone and  create a different type of promotional video that appears as more professional and would be viewed on brands official pages etc.

Week 2 – Sustainability , Illustration and Shoe up – cycling

This week I  have been looking into the brand Nike as they are a popular shoe brand. Nike is a very successful company overall for not only their trainers but their wide variety of clothing. Sustainability is a topic that I  am extremely familiar with and is important to me in the Fashion Industry. I have been educated on it throughout my further years of education and therefore have become very familiar with the subject.  During this module we had to research a lot about brands sustainability and what they are doing to create a positive impact, as well as how it affects their product.  We created visual collages portraying sustainability in our chosen shoe / brand and we also had a task to up-cycle an old shoe. I enjoyed creating the visual collages as its interesting to see how you can create a message for the audience without being completely direct with it, I feel like adding visuals also helps create emotion. So when talking about sustainability, including aspects of nature in contrast with the shoe helps the viewer to understand the message and why it’s being used to get a message across – it allows the viewer to use their own imagination to put pieces together creating more of an emotional affect. As for up-cycling the shoe, I enjoyed this task as it allowed me to create something similar to my sustainability collage, and portray it on an object. I have to admit that at first I was quite stuck on how I could portray this on an object, as I feel like I always have good ideas but struggled to turn that into reality.  Not so much when it comes to collages, videos, photography, writing etc, but with practical situations like constructing garments and objects. However, after I decided that I  wanted my shoe to look realistic in terms of nature, and I began to think about the resources around me, it became much easier to create something I was hoping to make. I would have loved for my shoe to be a bit more interesting, as I feel like it still has areas with not much happening. However I’m happy with the story behind my shoe, which simply was using what you have to improve something, rather than destroying it for something else when it could become just as successful – a similar point made in sustainability. Why destroy something already perfectly fine, to create something just as good? All because it has a brand and a tag on it. I loved the small detail of taking out the boring white lace in the shoe and replacing it with a light green ribbon, it was simple but effective. And I can imagine that if a popular brand was to do something similar, it would be popular just because its a brand, even though instead of contributing towards the negative impacts of sustainability, you could do that at home.  I enjoyed the tasks this week as it allowed me to explore areas and skills I have either been unfamiliar with, like the focus on production of Shoe’s, or allowing me to refresh my mind on skills I have previously learned, like in depth research, collages etc. Reflecting back on myself during this week, I have struggled with feeling like I’m not doing as much as I should be, or at the quality I can achieve.  So once everything has been handed in for this module,  instead of overthinking about it, I want to move on and make sure I’m allowing myself the time to  be comfortable with my level of work and performance, and create a clearer headspace for myself now I understand the University life and level of Education a bit more.

Week 1 – Footwear Photoshoot

Today’s focus  ( 04/09) was creating a visual story of an abandoned shoe, only using 4 Pictures.  After mapping out ideas and creating a story board to allow our creativity to develop, we decided to follow a storyline about a woman after a night out, struggling to get home. We included a comedic side to this story, like using the shoe as a telephone while calling a taxi, then accidentally abandoning the shoe.  I enjoyed working as a group as it allowed us to combine ideas and create something different.  As for the photoshoot itself, I enjoyed trying out different locations, poses, emotions, lighting, etc to create an impact on the viewers. This aspect of the photoshoot was important as we had to make sure the story was clear and also clever. I liked the final product of the 4 photos. It was a clear story, and the shots looked professional, they had interesting lighting, shading, locations and the model portrayed a woman after a night out very well. It was a fun exercise to help us learn more about taking interesting and high quality photos as well as learning how to portray a storyline and other emotions to create impact on the viewer.