The Comfy

Who are they?

The Comfy are a company producing blankets that are worn as sweatshirts, formulated in May 2017 through the process of Shark Tank, an American reality tv series where companies such as the Comfy pitch their business idea to a board in order to generate investors.

Role of the website

The website is simple split up into three categories ‘Shark Tank’, ‘About Us’ and ‘Shop’, with various photos showing the process of how they got to where they are now, ways in which to wear the Comfy and where one could wear it. As Shark Tank is the reason that they are where they are now, this is reflected on the website through imagery of each step in the process, along side information as to what they did to get there. Shark Tank’s aim is to give people from all walks of life the opportunity to turn their dreams into a reality (Shark Tank, 2018).

Customer Segments

The Comfy began with two single fathers in America, this is reflected through the photos as they are the ones modelling the Comfy along with their families. Therefore, it is no surprise to say that although may be desirable for many primarily targets families who are looking to relax and unwind in the comfort of their homes. The Comfy’s advert posted on YouTube shows various scenarios in which the Blanket/ jumper can be worn- at home, camping, the beach and even used as a pillow.

The Comfy. (2018). Blanket Meet Sweatshirt. Online: https://thecomfy.com/ (Accessed 15th October 2018).

Shark Tank (2018). About Shark Tank. Online: https://abc.go.com/shows/shark-tank  (Accessed 15th October 2018).