Netflix advert

I’ve chosen a netflix email today because usually as a member I’ve never open it.

The subject line of the email  states ‘ Now you can recommed your favorite TV programmes & films.

I believe it was personalised as it shows on the template of the email the exact series I watch such as (I’m Alan Partridge) and (In betweeners). I always go for comedy in Netflix.

The call of Action was for me to remind that Netflix pretty much exists and that I should recomend this to my friends. Once I clicked on the main call of action which was highlighted in red stating (recomend In betweeners) it took me to another page where it showed membership plans starting from 5,99. What I find annoying is that after clicking on the call of action they offer me to become a member with the first month of membership  free of charge. Wait ?? But I am already a member.  Why should I be receiving this ? I think by spreading the words through email like this, Netflix main intention was to for me to spread the words to my friends by word-of-mounth —  that the first month still free of charge. Also their marketing advert allows me to share with friends on facebook— how much I like for example  (I’m Alan Partridge) to my friends. They  offer a  new page for me to access facebook and then share my favorite series from there .Screen shot of Netflix email