Second sketchbook ideas
- Gandis river – sue
- River blue film
Blue jean industry
Rodger Williams – producer
Kumi Nadeo – wars are going to be fought over water
World rivers day
Outdoor recreation council
Water for life tv special
Textile and tannering section
Jeans in sea shoot
Blue sign – eco tech companies – sponsor
Making companies and customers more responsible and environmentally friendly
Ozone technology – Los Angeles jeans
Levi’s – Large r& d Center
Potassium protagonate – chemical in jean
Not reattaching or reusing water – allowing it to go I filtered back into rivers – lead, Mercury
Public awareness
Positive agent for change
Denim shoot moodboard
The V&A – Plywood
The V&A – Balenciaga
The V&A – Rachel Kneebone
Sue Perkins visits the Ganges
Dissertation notes 24/10/2017
Tutorial Notes | |||
Things to look up: | Angela Davis – Prisons | ||
.. A.D – Are Prisons Obsolete book | |||
Micheal Foucault – discipline and punishment – the penopita – french prison – learnt discipline | |||
Who are: Hughie Newton, Lolita Lebron and Mumia Abu-Jamal? | |||
British online Library | |||
Where is my nearest prison? | |||
Prison service website | |||
Things to do: | Create questionnaire: | Do all inmates wear the same? | |
Do all employees wear the same?
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Is there room for imagination? | |||
Do some get privlages | |||
Do they change over time? | |||
Are mens/ womens the same? | |||
Does it change the higher up the hierachy?
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Talk to Toni about Prisons | |||
Get questionaire out there to Holly’s friend | |||
Email all Prison’s and ask questions. | |||
Complete abstract | |||
Notes: | Primary research can be books or images | ||
E.g. Competition? Conformity? Community? | |||
Enironment can affect outcome – say I think both is present but this can change depending on external factors, which I am unable to go into within this essay
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Formal vs informal (guards/prisoners) | |||
Compare uniform in terms of structure – shoulders and authority vs casual t-shirt | |||
Communities within each – warden and prisoners – different uniforms but still a uniform so therefore community can happen
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Allowed to say cannot answer this question as someone was unable to help is ok (make sure this is relevant)
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Essay Plan: |
Intro (taken from abstract, this is what it is about, this I what i am doing, in this section I do this, second two etc.)
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Section 1: Define uniforms (they are everywhere; gym, school, prisons, sports teams, not just in specific but other areas liek hipsters etc)
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Setion 2: Community and Conformity (examples) | |||
Section 3: Wardens uniform and affects | |||
Section 4: Prisoners uniform and affects | |||
Conclusion |
Business Lecture – 18/10/2017
- What do I need to present?
- How do I need to present it?
What:
outline market research and ideas
roadmap for marketing (show direction you’ll use)
the document used by consultant marketer to outline the process costs and outcomes an of a set project
gives clarity to your market, direction, customers and approach
clear outline form research to coherent plan
where are the finances coming from? How much does it cost for my time and the campaign .. this will increase sales by this amount
- look at previous campaigns by other companies ??
show how it is going to increase sales/ coverage or raising the profile
How:
- Explain quickly
- Relevant research
- Fit for purpose – look at clients perspective
- Communication – readable and logical
- Meets the brief – meets all requirements / demonstrates this
- Comprehensive – enough detail
Marketing Plan:
concept down on paper
make it convincing and commercial
minimise the risks by examining each part
roadmap/outline goals and set realistic targets
costs given, used and made – people, materials,
Checklist:
Researching
Planning
Organising
Communicating
De-mystifying
Persuading
Funding
Project Management
Commercial sense
Staff
Funders/Investors
Fix/adhere to perceived issue – gain more customers
Structure
intro outlining a proposed plan
outline human resources
justification (why do it/why you)
context with research (SWOT, PESTLE/ 7 p’s / marketing mix)
costing analysis – how much and why
3-year financial forecast
balance sheet
visual info – products, ranges, techniques used, style of online info, research, the
What does Sustainable fashion look like?
Questions/answers/thoughts:
Is there a manifesto that has had a big impact on you personally or on society more generally?
- Diana Verde Nieto from Positive Luxury: ‘When I was growing up my grandmother always said live and let live, that means respect yourself, respect others, respect the environment.’
– This for me links to sustainability and how we need to think about how what we purchase affects the world around us. It’s all a choice, we can decide what we do and how we do things.‘In my job I always try to do the best I can, you have to have room for failure or whatever word you want to use for this, from this you can learn a lot. My dad always said the reason we have cycles is to allow something to die so it can be born again stronger – that is at the core of everything. It’s important to have room to make mistakes, and to be comfortable making mistakes and learning, without having to impose top-heavy structures that’s how you can build an amazing organisation.’
– A good reminder to experiment and try out different thing in order to get to an outcome. - Laura Santamaria of Sublime magazine: ‘We wanted people to think more deeply, you cannot for instance, keep saying sustainability or ethical over and over again, you have to find other ways of expressing these terms, we need to carry these message beyond just preaching to the converted’
– This really made me think. Is the word sustainability overused? Do I need to try and convey this message in a different way in order to connect with those who aren’t already involved in the movement?
Li Edelkoort publishes manifesto explaining why “fashion is obsolete”