Ad boosting test results

This was the original posts interactions/reach/data results

Vs the adverts interactions/reach/data results

The results show:

  • The promotion reached over double the original the post 99 vs 219.
  • They both only resulted in 1 profile visit
  • The promotion increased the amount of male followers. Usually this figure is around 20% whereas with the promotion it increased to 36%
  • The engagement was 7 for the promotion which is good considering my following is only at 150.

Overall I spent £1 and therefore this was a worth it investment.

 

I am going to run a longer one for 7 days to see if the difference is worth it or whether it is more effective to boost a post for the day/day after it is posted.

Ad boosting test

I’ve decided to boost my most recent post to see if paying for advertising makes a significant difference or not. I think this post is relevant and likely to be able to reach and connect to a varied and wide target audience, therefore, I think it makes for a perfect test. I’ve spent £7 for 7 days. The reason I haven’t paid for advertising before this is because I wanted to build my platform as organically as I possibly can to ensure that there was enough interest to justify taking things further.

Data w/c 14.05.2018

Overview/Site Traffic

Blog

Key information:

  • site visits and post views are up 57% and 10% retrospectively which is great! This means that posts this week have been current/appealing/relevant to my audience.
  • all views are direct which is great. Means people are heading straight to the site although this does infer that social media isn’t having as much of an effect as I’d have liked.
  • facebook was the only one to bring any traffic so this week I am going to boost a post for a week and see if this makes any difference to the amount of coverage I receive.
  • the average time of visit is after 3pm in the afternoon which is 3 hours prior to when I post. This will need to be kept an eye on. I think that my visits to the site in order to double check that content looks as it should may be having an effect than that I hadn’t expected/planned for.
  • The desktop is the most frequently used device that people are using which is great as I feel my content looks best in this format, therefore, they are viewing the best outcome.

Guide purchase reflection

After creating an account with Shopify and realising that it was going to cost as much as $29 a month I’ve decided it’s not something that I can charge for at this current time.

I will state on the website that the PDF is available for download for a small fee or that a physical copy can be sent and just use an email link which will notify me of any interest.

 

Shaw Swap Sunday 13/05/2018

Reusable water bottle.

Post caption:

This weeks #ShawSwap is my reusable water bottle!

Recently I’ve been on the move constantly and have found myself feeling even more dehydrated than usual (I am rubbish at drinking enough) because I refused to by a plastic bottle of water. So, I decided to invest  in a reusable bottle that I can carry with me.

I have the admit the process of buying this caused a little anxiety because I panicked, worrying about how this bottle was still plastic, asking myself ‘is that the right thing to do?’

I decided (for once) to take my own advice and remember what Shop Shaw is all about: Doing what you can, wherever you are, with what you have.

Honestly, I don’t have £20 to spend on a fancy water bottle and I already carry so much that my bag is extremely heavy so so wanted something light weight but durable.

This Sistema one fit that criteria. It cost me £2.50 so it was definitely in budget, it’s light, the right size for me (there is no point in carry a 1L as I won’t drink it 😂) and it means I’ll no longer be gasping for a drink whilst travelling across the country!

At the end of the day it’s about making #SmallShawSteps. A positive step is a positive step, no matter how big, right?

Blog post – Sustainable Swaps: 4 changes I have made.

Written content:

Since I started on this sustainable journey, I didn’t think twice about the effect that my shopping habits had on the environment or the people living in it. It has become apparent that there are so many things that I use on a daily basis that can quite easily be swapped for items that are less harmful. For me, it’s not only been the physical swaps but my mental attitude toward what and how I buy things.

1. Investing in reusables

There are a few things that I have invested in lately, 3 being reusable bags, a travel mug and a water bottle. These items didn’t cost me a lot and are actually really useful to have on you. For example, my mug not only is better for the environment but keeps my tea/coffee hotter for longer which is great when you’re always on the go; my bag allows me to take home twice as much from an Aldi food shop and doesn’t give me sore hands like a heavy plastic bag does; and my water bottle has increased the amount of water that I drink as I now carry it everywhere (I am rubbish at keeping hydrated and I refused to buy multiple plastic bottles on the go so headaches were a very common thing in my life).

2. Changing my cosmetic tools

As someone that wears make up 6/7 days a week, I used to go through quite a lot of cotton pads at the end of each day to remove it so purchasing make up flannels that I can wash and reuse has been a very worthwhile swap. I also tend to go through 5-10 cotton buds a week due to the struggle of putting on eye liner (girls I’m sure some of you will relate to me on this) and even more when dying my eye brows (even with a brush I cannot get the shape neat without using them) so invested in some organic cotton buds that have FSC paper sticks!

3. Wardrobe habits

Anyone that knows me, knows that I have a rather large wardrobe (a good 4/5 rails worth), a big portion of which I acquired on my placement year and so as a result I haven’t had the urge to buy anything for a while (apart from shoes – they are my kryptonite). I’m genuinely very good at wearing everything I own and making sure that I wear them over a long period of time (most of my of jackets/trousers for example are 2-4 years+) however I love the feeling of being/wearing something new as much as the next person. I never used to go into charity shops and used to assume that the clothes found in them were old/smelt but since starting this project they’ve become my favourite place to shop. I’ve learnt that you get to shop for next to nothing, know that you’ve saved another item from landfill (a massive problem) and bring something home that you know is going to stand the test of time (because let’s face it, if it’s in a charity shop then it’s already likely to have lasted a while/be of a quality that they think will sell), so in my opinion it’s a win-win situation!

4. Increasing my consciousness

For me, the hardest and most important thing has been to change my attitude towards consuming. For 23 years I have bought without a second thought to how something is made, I didn’t consider the process, the effort or the distance that something would travel before it ended up in my life. Nor did I consider the effect that it would have after I no longer needed/wanted it. The conscious effort to remember to bring a bag, mug or bottle, to say ‘no straw please’ or to research the materials/origin of the product that I am buying into is something that I have had to consciously try to do. It isn’t something that initially comes naturally, it does take time and it is frustrating or disheartening when you’re in a rush or simply not thinking and forget, but it is something that I genuinely believe is worth it and makes you feel good.

No one is perfect and no single person can change the world on their own but if everyone made one small effort, the effect that we’d have in numbers would be so great that we would see a change in the effect we’re having on the world.

Love,

Olivia

Product links:

Water bottle
Mug
Cotton buds
Make-up cloth

Images I will use:

Post date: Monday 14th May at 6pm (as usual)