Ad boosting test results

This was the original posts interactions/reach/data results

Vs the adverts interactions/reach/data results

The results show:

  • The promotion reached over double the original the post 99 vs 219.
  • They both only resulted in 1 profile visit
  • The promotion increased the amount of male followers. Usually this figure is around 20% whereas with the promotion it increased to 36%
  • The engagement was 7 for the promotion which is good considering my following is only at 150.

Overall I spent £1 and therefore this was a worth it investment.

 

I am going to run a longer one for 7 days to see if the difference is worth it or whether it is more effective to boost a post for the day/day after it is posted.

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