Inspired by my trip to Asia in the summer of 2017, this is a project that I have explored thoroughly and spent 24/7 working on and as a result of, is now a way of life in which I intend on taking forward with me after university. I believe that the platform conveys the importance of making small steps towards a better future and highlights the significance that the fashion industry plays in this.
Areas in which I feel are particularly successful are the branding both online and within the physical city guide. The website is clear, easy to navigate and full of information. Social media platforms are updated on a daily/weekly basis and follow the strict schedule that I have planned out. Due to this my following is continuously increasing week by week, my engagement is improving, and my content style has developed. The sustainable city guide to Brighton is a pocket-sized guide, perfect for the first-time visitor that contains information key to behaving ethically within the city. The style of this guide fits within the branding that I have created and is a very important addition to the brand. I think this element of the project is what makes it stand out and will allow me to approach businesses with the idea to turn them into a product produced on a larger scale.
Areas in which I think I can improve on are my Instagram in particular. Initially I struggled making my Instagram page flow however now there is a clear style of image that is uploaded which makes the aesthetic strong. All social media channels link which also increases the reach and therefore success of my campaigns. An element in which I think I could improve on are the Tuesday tips (posted on Instagram stories each week) as they do not fit with the weekly edit and ‘In The News’ features. This is something that I will look to improve on after this projects deadline.
In addition, the bio is another area I need to re-assess. Through research and now having spent a full 3 months within the sustainable fashion industry I have come to realise that this section is very important and that key words to your brand/philosophy need to be here as people make a judgement within a matter of section before exiting your page. In the future I will re-do the highlights titles, removing any extra wording so that it is simple and even more concise.
Furthermore, the promotion of the guide could have be much better. I think that I needed to have been talking about it and creating awareness at least a week or two before I started too and that a few posts on my feed should have been made. However, to address this I am going to ensure that over the next 2 weeks I post images of the different businesses that I have used for it, explaining background information, my experience with the brand and why I chose to use them. This will both promote them and the guide and so should encounter the maximum coverage.
Overall I think that this project has been a success. From the extensive research that I have gained from AD394 and from the first 4 weeks of AD395, I have immersed myself in the sustainable fashion world and created a brand that represents exactly what it set out to do: creating discussions, providing solutions and overall promoting sustainability. I have met so many inspiring people, have learnt an unbelievable amount and I feel that as a result promote and discuss topics that are relevant, which creates a positive response from my audience which is 18-30 year olds.
