I’ve decided to boost my most recent post to see if paying for advertising makes a significant difference or not. I think this post is relevant and likely to be able to reach and connect to a varied and wide target audience, therefore, I think it makes for a perfect test. I’ve spent £7 for 7 days. The reason I haven’t paid for advertising before this is because I wanted to build my platform as organically as I possibly can to ensure that there was enough interest to justify taking things further.

Overview/Site Traffic

Blog

Key information:

• site visits and post views are up 57% and 10% retrospectively which is great! This means that posts this week have been current/appealing/relevant to my audience.
• all views are direct which is great. Means people are heading straight to the site although this does infer that social media isn’t having as much of an effect as I’d have liked.
• facebook was the only one to bring any traffic so this week I am going to boost a post for a week and see if this makes any difference to the amount of coverage I receive.
• the average time of visit is after 3pm in the afternoon which is 3 hours prior to when I post. This will need to be kept an eye on. I think that my visits to the site in order to double check that content looks as it should may be having an effect than that I hadn’t expected/planned for.
• The desktop is the most frequently used device that people are using which is great as I feel my content looks best in this format, therefore, they are viewing the best outcome.