WHAT I FOUND:

83.05% knew the definition of sustainability

72.88% considered recycling important

74.58% knew what materials they wear

45.28% had a wardrobe clear out every 6 months

49.15% took old clothes to charity shops

31.03% bought an item they didn’t need that week

57.63% buy new clothes each month

77.97% the environment is important to them

96.61% said they’d purchase sustainable clothing if it was more accessible

WHAT I NEED TO ASK/CLARIFY:

1. Please state your gender/age range

– Female, Male

– 15-20, 20-30, 30-40, 40-50, 60+

2. What are your interests? (Please tick all that apply)

– Fashion – Arts

– Sports – Fitness

– Cooking – Music

– Literature

– Other, please state

3. What industry do you work in? (If retired, please state the industries you used to work within)

– Tv/Film – Music

– Education – Sports

– Hospitality – Insurance

– Banking – Creative

– Other/ Multiple (Please state)

4. In relation to purchasing sustainable products, please tick the answer that most applies to you.

– I actively search for sustainable products and find it easy

– I actively search for sustainable products but find it hard

– I am interested in purchasing sustainably but I don’t want to actively search for these products

– I am not interested and buy regardless of sustainability

5. If there was a sustainable marketplace, where you were assured that every brand presented, incorporated sustainability into their business/products, how likely would you shop there?

– Very likely

– Potentially/I might

– Never

6. Where are you most likely to shop for sustainable products?

– Online website

– Using an App

– In a store

– Other

7. Which sustainable items would you be most likely to purchase?
– Top – Bottoms

– Shoes – Socks

– Coats – Jumpers

– Accessories – Homeware

– Other (please state)

8.  Please put these sustainable elements in order of importance (1 being the most important).

– Eco- friendly materials

– Waste

– Animal welfare

– Recycled packaging 

– Negative environmental affects from toxic dyes and chemicals

– Human rights, cheap labour, child labour