• What do I need to present?
• How do I need to present it?

What:

outline market research and ideas

roadmap for marketing (show direction you’ll use)

the document used by consultant marketer to outline the process costs and outcomes an of a set project

gives clarity to your market, direction, customers and approach

clear outline form research to coherent plan

where are the finances coming from? How much does it cost for my time and the campaign .. this will increase sales by this amount

• look at previous campaigns by other companies ??

show how it is going to increase sales/ coverage or raising the profile

How:

• Explain quickly
• Relevant research
• Fit for purpose – look at clients perspective
• Communication – readable and logical
• Meets the brief – meets all requirements / demonstrates this
• Comprehensive – enough detail

Marketing Plan:

concept down on paper

make it convincing and commercial

minimise the risks by examining each part

roadmap/outline goals and set realistic targets

costs given, used and made – people, materials,

Checklist:

Researching

Planning

Organising

Communicating

De-mystifying

Persuading

Funding

Project Management

Commercial sense

Staff

Funders/Investors

Fix/adhere to perceived issue – gain more customers

Structure

intro outlining a proposed plan

outline human resources

justification (why do it/why you)

context with research (SWOT, PESTLE/ 7 p’s / marketing mix)

costing analysis – how much and why

3-year financial forecast

balance sheet

visual info – products, ranges, techniques used, style of online info, research, the