• Gandis river – sue

• River blue film

Blue jean industry

Rodger Williams – producer

Kumi Nadeo – wars are going to be fought over water

World rivers day

Outdoor recreation council

Water for life tv special

Textile and tannering section

Jeans in sea shoot

Blue sign – eco tech companies – sponsor

Making companies and customers more responsible and environmentally friendly

Ozone technology – Los Angeles jeans

Levi’s – Large r& d Center

Potassium protagonate – chemical in jean

Not reattaching or reusing water – allowing it to go I filtered back into rivers – lead, Mercury

Public awareness

Positive agent for change

• What do I need to present?
• How do I need to present it?

What:

outline market research and ideas

roadmap for marketing (show direction you’ll use)

the document used by consultant marketer to outline the process costs and outcomes an of a set project

gives clarity to your market, direction, customers and approach

clear outline form research to coherent plan

where are the finances coming from? How much does it cost for my time and the campaign .. this will increase sales by this amount

• look at previous campaigns by other companies ??

show how it is going to increase sales/ coverage or raising the profile

How:

• Explain quickly
• Relevant research
• Fit for purpose – look at clients perspective
• Communication – readable and logical
• Meets the brief – meets all requirements / demonstrates this
• Comprehensive – enough detail

Marketing Plan:

concept down on paper

make it convincing and commercial

minimise the risks by examining each part

roadmap/outline goals and set realistic targets

costs given, used and made – people, materials,

Checklist:

Researching

Planning

Organising

Communicating

De-mystifying

Persuading

Funding

Project Management

Commercial sense

Staff

Funders/Investors

Fix/adhere to perceived issue – gain more customers

Structure

intro outlining a proposed plan

outline human resources

justification (why do it/why you)

context with research (SWOT, PESTLE/ 7 p’s / marketing mix)

costing analysis – how much and why

3-year financial forecast

balance sheet

visual info – products, ranges, techniques used, style of online info, research, the

Questions/answers/thoughts:

Is there a manifesto that has had a big impact on you personally or on society more generally?

• Diana Verde Nieto from Positive Luxury: ‘When I was growing up my grandmother always said live and let live, that means respect yourself, respect others, respect the environment.’
  – This for me links to sustainability and how we need to think about how what we purchase affects the world around us. It’s all a choice, we can decide what we do and how we do things.

  ‘In my job I always try to do the best I can, you have to have room for failure or whatever word you want to use for this, from this you can learn a lot. My dad always said the reason we have cycles is to allow something to die so it can be born again stronger – that is at the core of everything. It’s important to have room to make mistakes, and to be comfortable making mistakes and learning, without having to impose top-heavy structures that’s how you can build an amazing organisation.’
  – A good reminder to experiment and try out different thing in order to get to an outcome.  

• Laura Santamaria of Sublime magazine: ‘We wanted people to think more deeply, you cannot for instance, keep saying sustainability or ethical over and over again, you have to find other ways of expressing these terms, we need to carry these message beyond just preaching to the converted’
  – This really made me think. Is the word sustainability overused? Do I need to try and convey this message in a different way in order to connect with those who aren’t already involved in the movement?

What does a fashion manifesto look like?

Li Edelkoort publishes manifesto explaining why “fashion is obsolete”