Estate Agents: Four areas of discussion to kickstart your blog!
For any online company, A blog is an effective way to boost your SEO, establish yourself as a thought leader and create new content for your followers.
Within Estate Agency, blogging wouldn’t necessarily be something you consider critical for your business, however with operating online it becomes a key, cost effective cog at generating traffic, boosting your search rankings and giving a great way to network with others within the industry.
A previous blog showed how blogging is a key tool for SEO, but now you want to start one, what topics can you discuss?
By looking at what other top players are discussing in their blogs, you can understand a quick way to kickstart your blogs, sharing your own unique expertise in each area.
There are wide varieties of topics that can be covered, however by looking through different agents’ blogs, you can see certain topics crop up and provide a great basis for discussion around the industry:
- Elements in the local area 2. Resources for Buyers and Sellers 3. Home Maintenance 4. Finance
Further discussion on this topic:
– Elements in the Local Area:
A key topic for buyers and sellers in the local area, looking to gain a full perspective of the local community. This is very dependant on where you are based, e.g. London versus Brighton versus smaller towns and villages.
Furthermore, content ideas are never too far away. Local newspapers and online communities provide great topics that are current and relevant to your target market.
You will still find many areas that can be discussed, regardless of size. Here are some suggestions:
- Information about local amnesties: Schools, Jobs etc
- Focus on local businesses
- Cost of living discussion
- upcoming events in the area: Gigs, Sport events and other interesting activities
Here are some blogs written by other agents:
Further ideas can be generated by making sure you are keeping an eye on local news. Interacting with other businesses creates opportunities to cross-promote.
– Resources for Buyers and sellers
A key area for estate agents. Providing as much useful information to buyers and sellers as possible increases the chances they’ll trust you to use your services. This provides an opportunity to establish the estate agency reputation as reliable and trust worthy. Content ideas should naturally come to estate agents in this area. Particularly consider the blog ideas from the perspective of the customer, to avoid bland and boring blog ideas. Keeping ideas specific with unique insights to each topic should ensure they remain relevant and interesting.
Here are some key areas you can discuss:
- Checklists before moving home
- Step-by-step process of closing a deal
- Comparison pieces explaining property prices
- Tips for landlords
- Mistakes people make when selling their homes
– Home Maintanance
Another area that you can provide great advice is in how to maintain your home. Wether this is advice in helping someone sell their home in great condition, or providing after-sales advice. This area helps cover the latest in building trends and safety regulations. Again another great opportunity for synergy by recommending local businesses in each area, like landscaping or plumbing.
Ideas for discussion
- Building trends
- Safety in your home
- Pest Control
- Gardening tips
- Energy saving tips
They key here is to ensure relevancy to the readers and share extra insights and know how, to help make better decisions.
– Finance
A huge area for anyone buying, selling or letting in the industry, as well as those behind the scenes in the industry. This is the area to share specialised relevant advice that directly affect the readers pocket. Discussion around mortgages, salaries, budgeting, value offerings of services etc should be well received. It is important to consider the role your blog has in the industry. If you focus on sales you may focus on price comparisons, credit scores and the local job market, whereas a landlord may focus more on home maintenance.
Further ideas:
- mortgage advice
- Credit Score advice
- Tax insights
- Property price discussion
- Local cost of living
- Jobs
These ideas above, with help from establish estate agency blogs, should help create new blog ideas within the property industry. Even if your company does not directly sell property, it can still offer value in each area. Furthermore, the blog acts as an outlet to discuss more than just the industry environment. It can help create discussion around certain topics and be a way for the company to share internal news, or create competitions etc.
Each area chosen is likely to be an area that really interests people, however, further considerations for SEO can be made, to include certain keywords and topics on your blogs.
Widening your blog strategy to create networking opportunities is also a great consideration. Exchanging guest blog opportunities creates connections as well as further backlinks. Reviewing businesses in exchange for services or advertisement placements is also possible.
Overall, these areas should provide a solid basis for content within your blogs, with further consideration and ideas can help develop and grow your networks, reach new customers and grow your business.
Example blogs can be accessed here: