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‘If You Can’t Measure It, You Can’t Improve It’- How to measure the success Linkedin ads is having for your B2B Company.

‘LinkedIn is a social network that targets professionals’ (Mihalcea and Savulesca, 2013). So it is no surprise that integrating this platform into a B2B’s marketing strategy would be valuable as it allows marketers with ‘the possibility to interact with professionals from important fields of interest and to establish business relationships’ (Schaffer, 2011). Consequently, it is…

How social media can build brand awareness and drive sales for B2B companies

It is no secret that for a company, having an effective social media strategy can massively contribute towards its success with the likes of Scentbird achieving a monthly retuning revenue of 75,000 dollars with a marketing budget of just ZERO. But with many business to consumer companies tapping in to the phenomenon of social media…

3 simple ways to know you are successfully #slaying your influencer marketing campaigns

Digital marketing spend will near to $120 billion in the US alone by 2021 says Forbes. Digital is not such a new concept these days however this rapidly changing space is something that organisations need to keep up with if they are to stand a chance of success. Dave Chaffey laid out 6 channels of…

Transferwise- A simple end to the cost of exchanging money

Transferwise has said to be on track for £100 billion in revenue in 2017 and is profiltable a mere 6 years after being founded. So how has this ‘money without borders’ concept become so succesful? The obvious point is to state that the idea itself is close to genius- thought up by two friends from…

How SKY used The Game of Thrones to skyrocket their brands awareness

With the rapid rise of social media usage across the globe it’s no wonder that every competitive brand is jumping on the social media marketing bandwagon with companies and advertising agencies now under increasing pressure to come up with more ‘out of the box’ marketing campaigns. And with the help of Brandwatch and DBB…