After looking at the video, it comes across to slow and can loose the interest of the viewer easily. There for i need to go back and review my clips to create a faster pace video. Something Chris also pointed out was my captions being to commercial like however this video is created to go along side my album proposal for him so i aim for it to come across as a commercial piece. I will work on the captions being more personal however i do not want to footage to look like a vlog of my holiday i want it to still show Ten as an artist.
For the film idea, i have been trying out the VHS effect. I have watched youtube tutorials on how to create this effect and i have applied it to some footage i took in Korea to see what it would look like and how long it would take to create this style of video. I though of this effect as recently Tens personal Instagram looks like he is using film camera to capture moments.
This style of effect takes a while to create and keep a steady flow that matches throughout different footage types. I would need a lot of post production time to create this style for a minute long video. I will keep trying this style and see if there are other ways to create this effect. The VHS style for me hold a sense of memories and showing something personal which i think works with the new idea of creating a love letter/montage style video to accompany my media pack.
K-pop album art work is primarily graphic based, not many albums will include the artists face on the album cover due to the photo book included inside with all the visual content.
Having a graphic based album cover is something that i have worked on with the previous research project and carrying on through into FMP. Creating something graphic based was important to fit within the style that K-pop holds in the market today. It also helps as i am not able to photograph the idol my self and finding a way around this is something i’ve had to over come through this whole project. Trying to find ways to put across his style, personality and culture without his presence directly.
Bellow are some of my favourites and examples of graphic album covers within the recent k-pop market.
Bellow are some examples of my edits for graphic album covers for TEN.
My ideas for graphic based album cover to show case Ten as a solo artist. Making sure to include elements of his Korean, Chinese and Thai background. Looking at language, colour, placement and style to see what works best. My next step will be to look at printing, paper types and presentation of final cover. Its important for me to make sure the album cover is eye catching, showcases the concept and is exciting for the fans. I need to make sure it is engaging with the the target market of 18-25 and is designed to have that element of being a collectable.
The Chinese characters spell out TENS birth name in Chinese. It is also written in English characters for his Korean name with the Korean spelling above.The red 10 next to his name is red due to this colour running through all the flags connected to TENs culture.The main feature is the Chinese character for the number TEN, with the Korean spelling for TEN as his stage name placed next to it. Showing his placement within his Chinese group WAYV and Korean group SUPERM or NCT
FEEDBACK
Aamina – 22 Kpop fan
Like the idea of the Korean and Chinese characters as it makes it more interesting to look at, wants to show it off for others to see. It also makes for a album that is aesthetic and ready for a photo on social media such as instagram. Think the blue/grey cover is to basic and wont draw in attention.
Jess – 26 non Kpop fan
Like the red cover the best as she can see it sitting on a shelf. The red one has the best placement of graphics, has a subtle meaning behind all elements that fans will appreciate and understand while still looking polished and would still stand on out the shelf within a shop like HMV and catch her attention even if she is not a fan of TEN personally.
Sophie 21 – Kpop fan
Agrees that the blue/grey cover is too plain even though the logo is strong but it doesn’t draw her in or get her excited. Likes the idea of the gold cover because of the Korean and Chinese text as it shows all the sides of TEN but the background texture looks separate from the graphics making it look to edited where as the red cover looks complete and smooth. Likes the red as it looks rich and something she could image connecting to TEN straight away.
As Ten was coming to the UK for a performance with his group SuperM, Chris encouraged me to contact SM to see if i was able to get into contact with him for my project. This is the email i sent out.
Dear Sir or Madam,
I’m writing to you to enquire the chance to interview one of your clients, during his stay in London.
I am a final year student at The University Of Brighton, studying Fashion Communications with Business studies.
For my Final project i am in the process of creating the documentation for a solo album proposal for TEN. After carrying out in depth research about the idol it has come to my attention that he has a wide global popularity from his successes within multiple groups. Many idols are known for producing solo content while working in groups and i believe creating a solo album for TEN is a great marketing opportunity to spread create interest around the newer groups of SuperM and WayV whom of which are both greatly succeeding.
Having the chance to talk to TEN or his team directly would be great help towards my research and proposal for the project. The access to rehearsals would be greatly appreciated as it would be a chance to collect visual content for the album proposal.
If you would like to see previous work please find attached a link to my website containing a portfolio of work through my time at university and a working CV.
https://milliedyson.myportfolio.com
Thank you for your time, looking to hear back from you.
Millie Dyson
Unfortunately they never got back to me. However i was able to buy a ticket into the show as i am a fan of the group. Which means i am now able to try and get some footage of TEN and some photos to use within the project which is something i did not expect to do be able to achieve. This being quite exciting to be able to carry out.
Due to me having a creative block and moment of panic that i wouldn’t be able to find a dancer to create what i had originally planned. After talking to Chris and getting advice from Emma in a tutorial today i have decided to create a montage and a love letter type of video to portray the emotions i personally feel towards to the artist.
Video reference to the idea was suggested by Emma, and i like the idea of create a story through the video and means i can make a creative video that is personal and exciting to view if you like who TEN is or not.
Ideas to play around with
Montage style
Collect videos from Korea
Film TENS videos (backstage, interviews and music shots) through my phone and edit
Take footage when i go see him on the 28th
Interview fans at the show to collect footage of what they love about him
Email TENS management to see if able to interview him
Email Niki and Sammy (You-tubers) for help with interviews for fans and their connection when they interview kpop starts
RE create shots of me in the same shots as his videos
Film smaller clip and play around with effects
IDEAS and NOTES
Love letter
Montage
Memories
TEXT IDEAS
Millions of hearts stolen
Smiles shared
Favourite laugh
Memories shared
Connecting through music and dance
Love transcends language
Joy
Passion
Dreams comes true
Cultures
Beauty
Diversity
Travelling
Meeting new people
Seeing new things
Reaching goals together
Small moments of joy
MOMENTS I NEED TO FIND
My Videos from Korea
Videos from around England
Videos of his Smile/Laugh
Videos of his dance
Memories
Photo/video of fans at events
Concert clips
Photos of him – Fan collection
Screen Grabs from video experimentation for this style video – All my own footage.
This type of video was giving of the style of a Vlog, which is not what i was aiming for as i wanted a teaser video for advertisement purposes. However it held the concept of being personal, showcasing a love for TEN and Korean culture. Therefore i will be taking what i learnt from this video and taking it through to improve and build on the video. It also showed me the importance of creating a story board plan.
Album art work – Look into other solo k-pop acts and what their covers are
Ideas for choreography – find studio to practice in – document process
This week i will be focusing on these ideas to try and prep for the video and photoshoot elements as this will be testing my skills and ideas the most within my project.
I look at a couple books to research into the world of marketing, music and culture. All my notes are within my note book, as i wanted to take time away from a computer screen and writing things out by hand has always been a system i have used as i remember the information better. Doing this research helped me understand the reasons behind marketing, help me understand the important factors in marketing and how the system changes in Asia. Having this sort of research will help me create a realistic album launch. Researching into this made me realise how much i am interested in marketing and business, which is why i want to create this project as it can help me for my next steps after university, either applying for my business masters in South Korea or if it is applying for a job in marketing.
Book 1 – ASIAN MANAGEMENT SYSTEMS. Chinese, Japanese and Korean styles of business. By Min Chen.
My notes
Book 2 – THE GLOBAL MUSIC INDUSTRY. Three perspectives. By Naoki Sekine and Dick Weissman.
My notes
Book 3 – EXPLORING VISUAL CULTURE. Definitions, concepts and contexts. Edited by Mathew Rampley.
Research Notes From the Book – The Anatomy of Story by John Truby
Comic strip look
Key elements pointed out
Shot by shot noted
Details on the set in each frame
The people needed in each scene
Tips
Keep them simple
Easy to follow
Keep in mind the overall task
Visuals over text for each frame
Step 1
Figure out the key scenes
What are the important moments
Note the changes in location
Step 2
Create a narrative
Make sure it is in chronological order
Step 3
Add in the details for each shot
Step 4
Explain whats happening in each moment
What emotions needs to be expressed
(Write the story bored in enough detail that someone could create the video)
1 – Come up with the story concept
2 – Write the premises in one sentence
3 – What is the hero, desire purpose of the video
4- Make it visual and fun. Not just an advert that packed with information.
5- Relate the the target market; Speak in their language, get into the persona of the buyer
6- Make sure its easy to follow
7- Finish with a CTA (Call To Action)
Note book – ideas for what i want to be apart of the teaser video i am creating
Having a list like this created makes the creation of the video easier to start. It makes sure i have a good starting point and understand how to create a video fit for marketing purpose. It helps me focus and make sure i am able to follow a step by step guide so i am hitting all the points needed.
Something that i want to use as a reference point for the concept and style choices for TEN as a solo artist is Prince.
Mood boards
Looking at the fashion from Prince and then the fashion of Ten to showcase the similarities and style that is chosen. How the fashion Prince wore is used as inspiration for the fashion of many within music today. Ten being one of them. K-pop artists push boundaries with fashion just like Prince did with a bit of modern take on each outfit to work with the trends seen today. The bright colours, high waisted trousers, suits, crop tops and frills being seen on stage from Ten as they were on Prince. This style i want to be able to showcase through the album launch as a strong concept.
Videos
From looking at Prince from a fashion icon to looking at him as the king of pop i had to make sure to watch his music videos. As i am planning my own style of teaser video, it was important that i understood how Price filmed and shot his videos to showcase his personality and style. Taking notes and inspiration for my own video ideas. Looking at the editing style, colouring, angles, different shots and what content is used. Bellow are some of my favourites followed by screen grabs of moments i will use as reference points through the creation of my video.
While focusing on creating a dance piece to go along side my album proposal for TEN i have created two video edits with a dance element. I chose a dance piece as this is one of TEN’s strengths and a reason he is so loved by all fans. Ten is known for his dance skills and stage presence. There for i believe creating a dance piece to go along side the album for a teaser style video makes sense due to his passion in the area. This video would also meet the expectations of the target market.
Bellow i have attached the videos i have edited to try and see how editing works when dancing is involved and making sure the 8 count dance fits with the beat of the music its-self.
Something i need to focus on and learn is adding text into videos as mine look unprofessional and unfinished, this not making a big enough impact on the viewer. This will be something i will watch tutorials on to understand in more depth. Something i think i do well it making sure the video edits works with the beat of the song which gives it a nice flow.
First i created an edit for BTS’s new song Black swan as this was a song i connected to and imaged my self dancing to as it hold emotions i connect with. First is the video i grabbed the footage from, Starting at 2:41. Second is my edit for the new song. Using a different song to create my video. Doing this meant i had to become aware of the beats, editing the clip to fit with the rhythm of the music and lyrics, learning to crop, cut and change speed/duration on clips to fit best with the music.
Bellow – first is the original video then its my edit for TENS song New Hero’s as this is the song ill be focusing on for the final piece. Again the change of song was a way i had to begin to understand how movement and editing was important to make it flow and connect. Ten is in the white.
