WHATS NEEDED IN A BUSINESS PLAN
EXECTIVE SUMMARY
- Keys points per section of the plan
BUSINESS OVERVIEW
- Type of business and the structure
- The history and background of the brand
- Locations
- Communication methods
- USP
OPERATIONS
- How the campaign will run
- Step by step
- Aims and targets
MARKET ANALYSIS
- Market research
7 P’s / SWOT / PESTLE
- Competitors
- Target market
- Past campaigns
- Trends
PRODUCTS/SERVICE
- What will be sold to customers
- Visuals
SALES AND MARKETING
- Method of advertising
- Platforms
- Sale information – prices
- Visuals / Examples
FINANCES
- Prices of products
- Cashflow forecast
WHATS NEEDED IN A MEDIA PACK
- Contact details – staff bios
- Information on the brand/company/service – The history
- Media release – important press releases
- Images / Visuals (campaign ideas)
- Samples of the product
- Stockists
- Social media strategy and visuals (instagram samples)
- Website ideas
- Target market – Customer profile
- Costings
- Market research, trends, competitors