My Experience as a Digital Marketing Student

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How Social Media Analysis Conquered the New Zealand Market for GoT (A Brandwatch Case Study)

There’s no doubt that Game of Thrones has become a phenomenon over the years being shown to over 170 countries worldwide making it one of the most popular programmes. In anticipation of season 4, Sky and SoHo (the premium entertainment channel) teamed with DDB New Zealand to convert New Zealanders who had didn’t watch Game…

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