Uncategorized | My Experience as a Digital Marketing Student

What is the ‘right’ amount of content when marketing to consumers through email?

With permission-based email marketing, businesses can communicate to a wide target audience (MailChimp, 2016) and influence the consumer behaviours through online shopping (Reimers, Chao & Gorman, 2015). As one of the biggest return-on-investments, email marketing (if done well) has been proven to create customer relationships and overall online sales (eConsultancy, 2016). There are many attributes…

How important is ‘design’ on a mobile-website, and does it contribute to m-commerce sales?

As mentioned in my previous blog post, having a mobile-website is one of the latest trends among businesses these days. In fact, it is more than a ‘trend’, it is a necessity as mobile-websites provide another platform for customers to shop from (Sender, 2014). There are a few ways in incorporating mobile usability for consumers…

Should companies be personalising their email marketing?

‘Individualisation’ is used as an interactive feature within marketing communications, and allows messages to be tailored to each individual customer (Chaffey et al., 2009). This can achieved through ‘personalising channels, for examples through email communications, tailoring specific webpages and even personalising call-to-actions (Wert, 2004). Rather than sending one message to a broad market, messages can…

What is the ‘right’ amount of content when marketing to consumers through email?

How important is ‘design’ on a mobile-website, and does it contribute to m-commerce sales?

Should companies be personalising their email marketing?

How Social Media Analysis Conquered the New Zealand Market for GoT (A Brandwatch Case Study)

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