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My Experience as a Digital Marketing Student

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My ‘Top 5 Tips’ in Developing an Effective Mobile Website: A Focus in the Retail Industry

There’s no doubt that ‘mobile’ has become deeply ingrained into our every-day lives. Mobile phones are taken everywhere in both internal and external environments, such as during shopping trips, and is one of the most popular methods of communication. This strong attachment between mobile and user has played an important role in the evolution of…

How Smaller Companies Can Benefit from Co-creation

A relatively new concept of marketing is the notion of co-creation. This involves companies continuously interacting with consumers to gain new insights, which then influences the internal decisions a company makes (Prahalad and Ramaswamy, 2004). This consumer-company relationship leads to stronger values by including their opinions within the early stages of the innovation process (Witell,…

A Consumer Analysis on Email Marketing (Real Examples)

The rapid evolution of email marketing means that organisations are able to create focused and targeted emails to their customers. Email has become an effective method of communication in which companies can share information, including promotional messages such as discounts and vouchers (Ellis-Chadwick and Doherty, 2012). As a frequent online browser, it’s no surprise that…

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