May | 2016 | My Experience as a Digital Marketing Student

What is the ‘right’ amount of content when marketing to consumers through email?

With permission-based email marketing, businesses can communicate to a wide target audience (MailChimp, 2016) and influence the consumer behaviours through online shopping (Reimers, Chao & Gorman, 2015). As one of the biggest return-on-investments, email marketing (if done well) has been proven to create customer relationships and overall online sales (eConsultancy, 2016). There are many attributes…

How important is ‘design’ on a mobile-website, and does it contribute to m-commerce sales?

As mentioned in my previous blog post, having a mobile-website is one of the latest trends among businesses these days. In fact, it is more than a ‘trend’, it is a necessity as mobile-websites provide another platform for customers to shop from (Sender, 2014). There are a few ways in incorporating mobile usability for consumers…