April | 2016 | My Experience as a Digital Marketing Student

My ‘Top 5 Tips’ in Developing an Effective Mobile Website: A Focus in the Retail Industry

There’s no doubt that ‘mobile’ has become deeply ingrained into our every-day lives. Mobile phones are taken everywhere in both internal and external environments, such as during shopping trips, and is one of the most popular methods of communication. This strong attachment between mobile and user has played an important role in the evolution of…

Should companies be personalising their email marketing?

‘Individualisation’ is used as an interactive feature within marketing communications, and allows messages to be tailored to each individual customer (Chaffey et al., 2009). This can achieved through ‘personalising channels, for examples through email communications, tailoring specific webpages and even personalising call-to-actions (Wert, 2004). Rather than sending one message to a broad market, messages can…