February | 2016 | My Experience as a Digital Marketing Student

My Experience as a Digital Marketing Student

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The Power of SEO: In-house or Outsource?

In my opinion, Search Engine Optimisation (SEO) is one of the most forgotten and under-utilised marketing tools used towards creating brand awareness and increasing the number of sales (Lee and Seda, 2009). With 93% of internet traffic managed by search engines and 62% of users only clicking on the first search engine results page (SERP),…

How Smaller Companies Can Benefit from Co-creation

A relatively new concept of marketing is the notion of co-creation. This involves companies continuously interacting with consumers to gain new insights, which then influences the internal decisions a company makes (Prahalad and Ramaswamy, 2004). This consumer-company relationship leads to stronger values by including their opinions within the early stages of the innovation process (Witell,…

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