Source: https://www.adleaks.com/facebook-analytics-vs-google-analytics-battle-advertising-supremacy/
Small Business owners are more and more empowered to measure the ROI of the digital campaigns. Before the arrival of Instagram, Facebook was one of the main social media platforms used for advertisement, however many business owners still do not know how to measure the results of their marketing activity.
Facebook has developed an internal tool that enables marketers to measure the following metrics:
- Page traffic
- Amount of ‘Likes’
- Reach
- Engagement
- The number of visits to your page
- The number of followers, people reached and people engaged
This traffic measurement is offered for free and it is not necessary to hire paid advertisement.
In order to access this tool, follow the following steps:
- Log in to your facebook account
- Go to your Business Page
- Click the “See All” link next to “Insights” on the admin panel
- Choose the information you want to view, stratting from the Overview
Source: https://www.facebook.com/business/a/page/page-insights
In case you want to ‘boost’ a post, Facebook offers a tool called Facebook Business Insights. This tool allows business owners to get to know their Target Audience better so they can design and direct the advertisements only to these carefully selected groups of people.
Source: https://www.facebook.com/business/news/audience-insights
Even if these tools are valuable, some companies believe they are limited compared to the tracking options of for example, Google Analytics. Facebook is slowly opening its source for external coders. WebDigi, a company in the UK, has found the way to install Google Analytics in a Facebook page. Check WebDigi Blog Post to follow their instructions.
References:
https://www.facebook.com/business/news/audience-insights
http://smallbusiness.chron.com/measure-facebook-fan-traffic-52741.html